Storflex

Web Design & Development
Market Analysis & Digital Strategy

storflex-home-iphone

Project Overview

Founded in 1992 in Corning, New York, Storflex began with a vision to provide high-quality store fixtures to retailers across the country. It was their goal to create a merchandising solution that maximizes display area while focusing on ease-of-use and installation, thereby allowing retailers to increase available shelf space, inventory and revenue. Storflex prides themselves on their industry-leading shelving units that meet the needs of a variety of industries and their environmentally-conscious manufacturing processes.

Challenges & Objectives

Storflex has steadily gained or maintained market share since their inception almost 30 years ago. But with changes in the way business is conducted due to COVID, they realized that they needed to re-evaluate their digital strategies surrounding brand visibility to remain competitive in today’s evolving marketplace.

Requirements

  • Update Style Guide
  • Optimized navigation and website architecture
  • Consistent brand messaging & narrative
  • Digital ad creation

To find and attract their ideal audience online, Storflex had to reimagine their prospect’s overall customer journey, website interaction preferences and desired user experience to create a visual design and layout that was more intuitive and responsive to user needs.

Requirements

  • Optimized user flows & audience targeting
  • Informational & content-rich web page implementation
  • Distinctive & modern visual design
  • Industry specific content creation

With 29 years of expertise and presence in the market, Storflex sought a way to create a more scalable business model while remaining relevant to their current and potential future clients and prospects.

Requirements

  • Scalable website architecture & structure
  • LinkedIn outreach campaigns
  • Google & Facebook ad campaigns

With the recent changes in the marketplace, it was a high priority to reinvent their online lead generation efforts to capture more market share and maintain a steady pipeline of ideal incoming leads to pursue.

Requirements

  • SEO Optimization 
  • Organic lead generation
  • PPC lead generation

Results

Website Performance & Design

STYLE GUIDE

A refreshed duotone style guide, typography updates, and optimized product imagery were leveraged to showcase Storflex flagship products.

MULTIPLE PLATFORM OUTREACH

Nomadic began by assuming an omni-channel digital marketing approach for Storflex. This required taking a holistic approach to marketing, where everything from the website design to the print ads work together in unison to create a rich customer experience with multiple touchpoints.

 

OPTIMIZED UI/UX AND INFORMATIONAL FLOW

Nomadic redesigned the layout and aesthetics of the Storflex website to create a more user-friendly experience for prospective customers. This was done by creating content-centric pages and implementing intuitive navigation that allows users to easily find the information they’re looking for.

 

Extensive Functionality & User Targeting

FOCUSED CONTENT IMPLEMENTATION

Nomadic’s content implementation plan for Storflex centered on creating comprehensive on-page content combined with detailed blog articles to expand the amount of information available on their site for interested readers, improving user engagement, experience and satisfaction.

DESIGNED TO STAND OUT

The aesthetics of a website undeniably have an effect on a visitor’s perception of a company. Storflex’s redesigned website and updated logo were created to refresh their visual identity and stand out from the competition on every level. 

 

IMPROVED AUDIENCE TARGETING

By creating and understanding Storflex’s user personas and customer avatars, omni-channel buyer’s journey and overarching brand narrative, Nomadic was able to create content that more fully satisfied user searches, which improved overall engagement and conversion rates.

 

storflex-blog-laptop

Immersive User Experience

IMPROVED SEO & KEYWORD RESEARCH

Paired with the website redesign, Nomadic used extensive keyword research and SEO best practices to optimize the Storflex website for industry-relevant search terms. Nomadic took a granular approach to the optimizations, taking into account the wealth of ranking factors in Google’s SERP algorithm.

EXTENSIVE MARKET ANALYSIS

As part of Nomadic’s holistic marketing approach, they conducted advanced market research and competitive analysis to identify new opportunities and potential areas for improvement for Storflex’s digital marketing strategy. Through these analytics and insights, Nomadic was able to provide accurate, specific and industry-relevant trends, strategic objectives and KPIs.

Set-Up a Lead Generation Process

AD CAMPAIGNS BUILT FOR GROWTH

Outreach and digital lead generation have become increasingly important for B2B businesses in the post-COVID era. Nomadic designed and implemented cross-platform advertising campaigns for Storflex to engage customers over multiple channels, increase brand awareness and optimize conversion rates. 

marketing-campaign

Launch results

%
Increase in Organic Traffic
%
Increase in Orders Per Day
+
New Leads Per Month
$M
New pipeline in various stages of closing

WE OUR CLIENTS

kevinmelendy

I’ve worked with the Nomadic team on numerous projects – they are the quintessential digital marketing veterans. They come to the table with valuable insights, audits, market research, and a precise roadmap for growth. At Storflex, they modernized ...our branding, launched an enterprise website, overhauled our digital marketing and deployed new lead generation campaigns. These initiatives have enabled us to focus on fulfillment and expand our production from an average of 4 orders a day to over 50. We are on track to increase our revenue from under $20M to over $35M in 2021, and project triple digit revenue growth again in 2022. We will be canceling our trade show exhibitions and reinvesting those resources into expanding our digital strategy with Nomadic.
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Kevin Melendy

CEO
Storflex

elitehrv-vm

The good people at Nomadic helped us transform our website from a patched-up used car to a smooth functioning Ferrari. They also helped us learn, prioritize, and execute better on activities necessary to maintain our SEO authority - which is critical to our...growth. The team was responsive, organized, expert, thoughtful, flexible and just plain good people that we like and respect. After the initial project, we continue to work closely with them. We recommend checking them out for your digital marketing needs across the board.
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Vivek Menon

CCO
Elite HRV

stace-Schiefelbein

Nomadic communicated effectively and properly set and maintained expectations while collaborating with a diverse team to ensure that Directors Mortgage rolled out a top tier enterprise website. The amount of detail and care put in by every team member at... Nomadic reflected their true dedication to ensure that we were able to improve customer experience, enhance engagement and optimize for future growth and expansion. We've enjoyed a 206% increase in site visits, and a 543% increase in organic visibility on our website since the same time last year.
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STACEY SCHIEFELBEIN

AVP Marketing & Business
Directors Mortgage

hemenez

Nomadic is not just a vendor. They are an invaluable resource and thought leader that have partnered with us through a comprehensive modernization of our digital strategy. They are accessible, proactive, and reliable. With their guidance, we’ve built a predictable,... multi-channel pipeline of organic and paid leads, and we are seeing ~25 new high quality leads each week. In Q2, we have generated over $7M in new quotes that are now at various stages of closing, and have achieved the #1 ranking for many of our top industry keywords. I can’t recommend Nomadic highly enough.
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Matthew Hemenez

Pneumatic Conveying, Inc.

C+FORD-COATES+-+EMILY+B-8554

The team at Nomadic Software exceeded our expectations on all fronts and we couldn't be happier! Their staff was highly skilled at evolving our legacy brand elements into a more streamlined and sophisticated digital experience, all while improving the overall... functionality of our site. What took them merely a few weeks to develop, has rapidly improved the brand experience of Camp Girl Boss and catalyzed our scalability, tenfold.
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Emily Breedlove

CEO
Camp Girl Boss

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