Pneumatic Conveying Solutions

Content Strategy // SEO // User-Centered Design // Web Development



Pneumatic Conveying Solutions (Pneu-Con) specializes in the movement of dry bulk materials, with over 40 years of experience. Their industry expertise ranges from hemp to coffee, with a focus on ensuring their clients’ products remain damage-free and safe thanks to customized conveying solutions. Nomadic collaborated with the Pneu-Con team to help them reach their goals and prepare their business for scale. To achieve this, Nomadic performed an overhaul of their user experience, and informational and visual designs, while rethinking their positioning in the marketplace through ads and marketing campaigns.


Pneu-Con has maintained a consistent market share for nearly 40 years, working with clients across the United States and Mexico. To remain competitive and relevant in today’s changing market, they needed to optimize and reevaluate their content and outreach to prospective clients.


  • Digital & print ad creation
  • Optimized navigation & informational flow
  • Consistent brand messaging & storybrand

In order to capture new audiences and improve understanding of their offering, Pneu-Con required a reimagined user experience, with content catered to their specific audience in tandem with a distinctive, differentiating visual design.


  • Optimized user flows & audience targeting
  • Informational & content rich web page implementation
  • Distinctive & modern visual design
  • Industry specific content creation

To achieve their visibility and conversion rate goals, Pneu-Con wanted to improve their user outreach and understanding of their competitors. They also wished to become more competitive in their different market segments.


  • Keyword research & targeting growth
  • Industry forward design
  • Competitor & market analysis
  • Improved search visibility & SEO

With 40 years of expertise and presence on the market, Pneu-Con sought a way to scale their business leveraging state-of-the-art digital lead generation and marketing strategies.


  • Scalable website architecture & organic presence
  • Authoritative content creation
  • LinkedIn lead generation, business follower growth, email acquisition
  • Google & Facebook ad campaigns




Nomadic worked on multiple marketing and design fronts with Pneu-con, highlighting the importance of new potential client outreach in multiple formats. This process began with the creation of print and digital ads and articles, designed to be predecessors and to be aligned with new web design and digital marketing campaigns.


Nomadic overhauled the look and feel of the Pneu-Con website, creating brand cohesion by taking the same design approach used in the print and digital ads phase of the project. Pneu-Con’s redesigned site architecture improved the user’s firsthand informational understanding based on Pneu-Con’s Storybrand, creating cohesive ad copy tone and flow. To ensure usability, we developed content-forward ads and web pages with entirely user-centered designs.

User Targeting &
Brand Narrative


Through the creation of User Personas and a high-level Storybrand, content was more understandable to current and prospective users, improving overall engagement and the likelihood for conversions.


Nomadic implemented content-rich web pages designed to optimize information intake and processing, greatly improving the user experience and satisfaction overall. To compliment on-page content, we implemented focused blog articles designed to expand visibility and engagement.


Pneu-Con’s designs were created with a distinct visual identity, allowing their brand to stand out from competitors. The new designs provided users with a fresh experience, differentiating Pneu-Con within the pneumatic conveying market. 


Every aspect of Pneu-Con’s website was built for growth and expansion. With industry specific landing pages, an SEO optimized blog, and re-imagined architecture, the website is well positioned for growth. 


Market Share Expansion


With the rollout of their new website, Nomadic was able to implement improved SEO sitewide, through in-depth research catered to Pneu-Con’s markets of expertise. Optimizations were carried out sitewide with various improvements such as the inclusion of keyword-forward content and relevant meta descriptions. 


To ensure Pneu-Con’s success, Nomadic conducted advanced market research and compiled information on industry design standards and competitor positioning. Empowered with this insight, Nomadic was able to deliver a digital marketing roadmap handcrafted for Pneu-Con’s strategic objectives.


In an ongoing market outreach, consistent conversion of new clients is extremely important. Nomadic implemented cross-platform campaigns on Facebook, LinkedIn and Google. These campaigns have engage Pneu-Con’s current and new audiences, and has facilitated new partnerships conveying and engineering partnerships. Our campaigns have generated an average of 12 new qualified leads per month.

Launch results

Improved user experience and brand scaling efforts.

Increased Organic Visibility
Increased Organic Traffic
Leads Per Week





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