Apex Watercraft’s goal to launch the world’s most advanced fishing kayak required an exceptional web presence to match the product. The Apex team requested a modern and polished web presence that would showcase the company’s dream team of innovators, the R+D that led to the kayak’s design, and interactive tools to showcase the product itself.
- Visually stimulating and visceral
- Modern look and feel
- Interactive tools to learn about the kayak
As a consumer facing marketing platform, the eCommerce website needed to not only attract potential buyers, but also enable them to purchase the kayak through an eCommerce enabled product page with custom paint job capability.
- Payment processing through PayPal
- Financing through PayPal Credit and FlexxBuy
- eCommerce product catalog with filterable categories
- Multimedia rich content
- Interactive tools for kayak showcase and dealer search
- Animated graphics and iconography