Manufacturing
Storflex + Handy Merger

Merging digital assets through strategic support

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// PROJECT OVERVIEW

Nomadic partnered with Storflex to build a digital bridge during their merge and acquisition of another brand to help support a seamless digital integration. Nomadic conducted in-depth analysis to identify strengths and weaknesses of both brands. This successful approach laid a foundation for Storflex to not only retain their digital equity but expand and grow it exponentially with Nomadic’s strategic merger support.

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// THE ROADMAP

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// OUR FOCUS

Nomadic worked with Storflex + Handy to create a comprehensive digital strategy to prevent loss of ranking for keywords, organic traffic, digital leads, and merge the two brands into one cohesive powerhouse system while also refining the sales + marketing strategy. 

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KEYWORD PORTFOLIO RETENTION + EXPANSION

  • Analyze user data, identify trends, weaknesses and strengths on both websites
  • Maintain and enhance website authority metrics
  • Perform page-by-page content analysis, product comparisons and SEO strategy for minimizing consolidation risks
  • Analyze and update terms of service + privacy policy
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NEW HIERARCHAL INFORMATION DESIGN

  • Audit both brands site architectures for current user intents and intuitive navigation
  • User experience audits to maintain user expectations after merger  
  • Analyze home page and critical product or service pages for clarity and messaging
  • Develop new value proposition + brand messaging to bring both brands together
  • Perform page functionality analysis to determine which user flows will become primary
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DIGITAL INITIATIVES + ASSET MERGE

  • Compare both brand's social media landscapes to determine which page should be merged and which should become the primary
  • Review PPC data to determine optimization opportunities and most efficient campaigns to maintain
  • Create a library of shared assets, then merge and refine customer facing digital profiles
  • Refine and merge both brands contact lists + accounts
  • Create uniform data entry metrics for CRM + email marketing and merge contact lists and accounts

// RESULTS

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%
Increase in Website Traffic
%
Increase in Form Submissions/Conversions
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testimonials

We Love Our Partners

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// CONTACT US

Let's see if we're a good fit! We'd love to hear about your Digital Marketing ambitions or Software product ideas.

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