Manufacturing
Storflex + Handy Merger
Merging digital assets through strategic support
// PROJECT OVERVIEW
Nomadic partnered with Storflex to build a digital bridge during their merge and acquisition of another brand to help support a seamless digital integration. Nomadic conducted in-depth analysis to identify strengths and weaknesses of both brands. This successful approach laid a foundation for Storflex to not only retain their digital equity but expand and grow it exponentially with Nomadic’s strategic merger support.
// THE ROADMAP
// OUR FOCUS
Nomadic worked with Storflex + Handy to create a comprehensive digital strategy to prevent loss of ranking for keywords, organic traffic, digital leads, and merge the two brands into one cohesive powerhouse system while also refining the sales + marketing strategy.
KEYWORD PORTFOLIO RETENTION + EXPANSION
- Analyze user data, identify trends, weaknesses and strengths on both websites
- Maintain and enhance website authority metrics
- Perform page-by-page content analysis, product comparisons and SEO strategy for minimizing consolidation risks
- Analyze and update terms of service + privacy policy
NEW HIERARCHAL INFORMATION DESIGN
- Audit both brands site architectures for current user intents and intuitive navigation
- User experience audits to maintain user expectations after merger
- Analyze home page and critical product or service pages for clarity and messaging
- Develop new value proposition + brand messaging to bring both brands together
- Perform page functionality analysis to determine which user flows will become primary
DIGITAL INITIATIVES + ASSET MERGE
- Compare both brand's social media landscapes to determine which page should be merged and which should become the primary
- Review PPC data to determine optimization opportunities and most efficient campaigns to maintain
- Create a library of shared assets, then merge and refine customer facing digital profiles
- Refine and merge both brands contact lists + accounts
- Create uniform data entry metrics for CRM + email marketing and merge contact lists and accounts
// RESULTS
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“The Nomadic team is phenomenal. When we initially approached Nomadic with our AI Scheduler idea, we knew it was a longshot because of our complex and specific criteria, and would require custom software to meet our needs. They partnered with us and gave us guidance around the features we needed to Read More…
Hope Buttitta
Director of Operations + Finances, Grassroots Outdoor Alliance
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Nomadic communicated effectively and properly set and maintained expectations while collaborating with a diverse team to ensure that Directors Mortgage rolled out a top tier enterprise website.
Stacey Schiefelbein
Marketing Director, Directors Mortgage
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I have worked with the Nomadic team on multiple projects and have had nothing but top notch service. They are highly skilled in all things digital marketing from app development to websites to SEO. Not only are they experts in the field, they are also very fair and genuine. Highly recommend.
Lillian Payne
CEO, Click Marketing
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In 2020 when the COVID-19 pandemic struck, a team of CEOs came together to address some critical gaps in the emergency response space and we needed to leverage technology in order to move quickly. The Nomadic team was able to jump into the project and construct the kind of intelligent database Read More…
Emily Breedlove
CEO, Breedlove & Company
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The good people at Nomadic helped us transform our website from a patched-up used car to a smooth functioning Ferrari. They also helped us learn, prioritize, and execute better on activities necessary to maintain our SEO authority – which is critical to our growth. The team was responsive, organized, expert, thoughtful, Read More…
Vivek Menon
CCO, Elite HRV
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We’ve worked with the Nomadic team on numerous projects – they are the quintessential digital marketing veterans. They come to the table with valuable insights, audits, market research, and a precise roadmap for growth. At Storflex, they modernized our branding, launched an enterprise website, overhauled our digital marketing and deployed new Read More…
Kevin Melendy
CEO, StorFlex
“
Nomadic is an invaluable resource and thought leader that has partnered with us have led us through a comprehensive modernization of our digital strategy. They are accessible, proactive, and reliable. With Nomadic leading our web strategy, With their guidance we’ve built a predictable, multi-channel pipeline of organic and paid leads, and Read More…
Matthew Hemenez
CEO, Pneu-Con
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