Manufacturing
Novum Structures

The Art of Optimizing International Websites: Enhancing User Journeys, Search Engine Optimization, and Fostering Consistent Brand Identity for Revenue Growth

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// PROJECT OVERVIEW

Based in Diss, United Kingdom, Novum is a renowned global company with offices spanning across North America, Europe, and Asia. With extensive experience in engineering, furnishing, and installing numerous projects worldwide, Novum takes a comprehensive approach to glazing, structure, and ETFE systems.

Recognizing the importance of catering to international users, Novum embarked on a mission with Nomadic to optimize their digital presence and global strategy. This optimization extended beyond mere content translation, encompassing the enhancement of user journeys, search engine optimization, and the cultivation of a consistent brand identity, regardless of the user's location or country.

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// THE ROADMAP

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// OUR FOCUS

Optimizing international websites is a challenging yet crucial endeavor for businesses aiming to thrive in the global market. Nomadic collaborated with Novum to enhance user journeys, optimize search engine visibility, and establish a cohesive brand identity. The result? A digital landscape that generated remarkable returns and market share across all of Novum's locations, setting unprecedented standards in the industry.
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SCALE GROWTH

  • Streamlined digital processes, optimizing the website's infrastructure for efficiency.
  • Executed targeted Google Ads campaigns to strategically position Novum in front of potential clients, ensuring a consistent influx of qualified prospects.
  • Integrated a robust CRM strategy, seamlessly aligning with digital efforts for hyperfocused data.
  • Empowered precise targeting, improved lead nurturing, and optimized Return on Advertising Spend (ROAS).
  • This holistic approach, blending SEO, Google Ads, and CRM integration, positioned Novum for continuous expansion and market dominance.
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THINK LOCAL. ACT GLOBAL

  • Created Subdirectories for US + EU locations
  • Optimized content to cater to local markets
  • Designed and Developed the US + EU websites
  • Created a system to redirect users based on IP location to the correct locational subdirectory
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MAXIMIZE SEO EFFORTS

  • Consolidated domains under one primary root domain. 
  • Created a link equity structure across all locations.
  • Conducted advanced keyword optimization, targeting industry-specific and geo-specific. keywords for enhanced visibility.
  • Implemented a sophisticated link-building strategy, acquiring high-authority backlinks. and optimizing internal linking structures for improved link equity distribution.
  • Applied technical SEO best practices, including advanced schema markup. implementation and continuous optimization for site speed and mobile responsiveness.

// RESULTS

Our tailored strategy achieved remarkable outcomes for Novum:

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$ Million
Digital efforts contributed to annual projects worth $25 million.
Users
The website attracted a total of 22,459 users.
Leads
Annually, we generate an impressive count of 275 new leads.
% Growth
Year over year growth report shows an increase of 89% in organic keywords
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We Love Our Partners

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// CONTACT US

Let's see if we're a good fit! We'd love to hear about your Digital Marketing ambitions or Software product ideas.

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