Immunologix Laboratories

immunologix-iphone_x

Project Overview

The team at Immunologix Laboratories strives to create and expand strong, meaningful partnerships with all of our clients. We focus on collaborations that build trust and ensure progress and successful outcomes on our clients’ programs.

Our goals are to provide strategic and technical solutions that advance drug development and industry practices. Immunologix strives to be highly involved with our clients and collectively devise solutions to all challenges while delivering quality results.

Challenges & Objectives

Immunologix Laboratories integrates cutting-edge strategies and technologies, providing critical science-first support to drug development programs. To stay relevant in this fast-changing industry they needed a full brand refresh and updated style guide. A consistent brand message that optimizes the user experience and is supplemented by optimized branding collateral helped them reach a wider audience and remain competitive.

Requirements: 

  • Logo Conceptualization and branding collateral
  • Style Guide
  • Optimized navigation & informational flow
  • Consistent brand messaging & storybrand

To achieve their visibility and create an optimal user experience, Immunologix wanted to improve their user conversation and understanding of their competitors. They also wished to become more competitive in their different market segments.

Requirements

  • Keyword research & targeting growth
  • Industry forward design
  • Competitor & market analysis
  • Improved search visibility & SEO

In order to capture new audiences and improve understanding of new and existing technologies,  Immunoogix required a reimagined user experience, with content catered to their specific audience in tandem with a distinctive, differentiating visual design.

Requirements

  • Optimized user flows & audience targeting
  • Informational & content-rich web page implementation
  • Distinctive & modern visual design
  • Industry specific content creation

As an industry leader in medical technologies, Immunologix sought a way to create a more scalable business model while remaining relevant to their current and potential future clients and prospects. 

Requirements

  • Scalable website architecture & structure
  • LinkedIn outreach campaigns
  • Google & Ad campaigns
  • Organic Content creation and management 

Results

Branding Package + Collateral Design

Customized Logos

Designed a modernized logo for use across marketing channels and platforms. Using a phased approach Nomadic delivered a finalized logo resulting in an modern sophisticated logo to be used with all branding collateral.

Refreshed Style Guide

A refreshed duotone style guide, typography updates, and renewed product imagery were leveraged to showcase Immunologixs technologies and experience.

Website Performance & Design

MULTIPLE PLATFORM OUTREACH

Nomadic worked on multiple marketing and design fronts with Immunologix, highlighting the importance of new potential client outreach in multiple formats. 

OPTIMIZED UI/UX AND INFORMATIONAL FLOW

Nomadic overhauled the design and feel of the Immunologix website. A newly established site architecture improved the user’s firsthand informational understanding based on Immunologix Storybrand. We achieved this optimization by developing content-forward web pages with entirely user-centered designs.

Immersive User Experience

IMPROVED SEO & KEYWORD RESEARCH

With the rollout of their new website, Nomadic was able to implement improved SEO sitewide, through in-depth research catered to Immunologix’s markets of expertise. Optimizations were carried out sitewide with various improvements such as the inclusion of keyword-forward content and relevant meta descriptions.

ELEGANT INFORMATIONAL FLOW

Nomadic re-imagined the Immunologix website architecture, enabling a more thorough categorization of content, with improved labeling and menu navigation structures. These improvements, along with the improved on-page informational flow, ensured a more immersive and engaging user experience.

SOPHISTICATED VISUAL DESIGN

To further highlight the individuality of the Immunologix brand within the medical technology space, Nomadic designed a fresh, modernized interface created with the user in mind. Our designers added a touch of design flare and interest, breathing new life into the extensive array of on-page information and content required by this industry. Imagery and iconography actively guided visitors through the site and expanded their understanding, improving retention, brand interest, and ultimately conversion.

Market Share Expansion

A SCALABLE FUTURE

Every aspect of Immunologix’s website was built for growth and expansion. From the expandable website architecture to the web page structure, the redesigned platform allows for complete resource, information, and design expansion as Immunologix’s portfolio grows. 

AD CAMPAIGNS BUILT FOR GROWTH

In an ongoing market outreach, consistent conversion of new clients is extremely important. Nomadic implemented cross-platform, holistic marketing strategies and ad campaigns designed to engage Immunologix’s current and future audience, reveal new technologies, and effectively facilitate partnerships.

 

WE OUR CLIENTS

hemenez

Nomadic is not just a vendor. They are an invaluable resource and thought leader that have partnered with us through a comprehensive modernization of our digital strategy. They are accessible, proactive, and reliable. With their guidance, we’ve built a predictable,... multi-channel pipeline of organic and paid leads, and we are seeing ~25 new high quality leads each week. In Q2, we have generated over $7M in new quotes that are now at various stages of closing, and have achieved the #1 ranking for many of our top industry keywords. I can’t recommend Nomadic highly enough.
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Matthew Hemenez

Pneumatic Conveying, Inc.

stace-Schiefelbein

Nomadic communicated effectively and properly set and maintained expectations while collaborating with a diverse team to ensure that Directors Mortgage rolled out a top tier enterprise website. The amount of detail and care put in by every team member at... Nomadic reflected their true dedication to ensure that we were able to improve customer experience, enhance engagement and optimize for future growth and expansion. We've enjoyed a 206% increase in site visits, and a 543% increase in organic visibility on our website since the same time last year.
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STACEY SCHIEFELBEIN

AVP Marketing & Business
Directors Mortgage

kevinmelendy

I’ve worked with the Nomadic team on numerous projects – they are the quintessential digital marketing veterans. They come to the table with valuable insights, audits, market research, and a precise roadmap for growth. At Storflex, they modernized ...our branding, launched an enterprise website, overhauled our digital marketing and deployed new lead generation campaigns. These initiatives have enabled us to focus on fulfillment and expand our production from an average of 4 orders a day to over 50. We are on track to increase our revenue from under $20M to over $35M in 2021, and project triple digit revenue growth again in 2022. We will be canceling our trade show exhibitions and reinvesting those resources into expanding our digital strategy with Nomadic.
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Kevin Melendy

CEO
Storflex

elitehrv-vm

The good people at Nomadic helped us transform our website from a patched-up used car to a smooth functioning Ferrari. They also helped us learn, prioritize, and execute better on activities necessary to maintain our SEO authority - which is critical to our...growth. The team was responsive, organized, expert, thoughtful, flexible and just plain good people that we like and respect. After the initial project, we continue to work closely with them. We recommend checking them out for your digital marketing needs across the board.
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Vivek Menon

CCO
Elite HRV

C+FORD-COATES+-+EMILY+B-8554

The team at Nomadic Software exceeded our expectations on all fronts and we couldn't be happier! Their staff was highly skilled at evolving our legacy brand elements into a more streamlined and sophisticated digital experience, all while improving the overall... functionality of our site. What took them merely a few weeks to develop, has rapidly improved the brand experience of Camp Girl Boss and catalyzed our scalability, tenfold.
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Emily Breedlove

CEO
Camp Girl Boss

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