Immunologix Laboratories


Project Overview

The team at Immunologix Laboratories strives to create and expand strong, meaningful partnerships with all of our clients. We focus on collaborations that build trust and ensure progress and successful outcomes on our clients’ programs.

Our goals are to provide strategic and technical solutions that advance drug development and industry practices. Immunologix strives to be highly involved with our clients and collectively devise solutions to all challenges while delivering quality results.

Challenges & Objectives

Immunologix Laboratories integrates cutting-edge strategies and technologies, providing critical science-first support to drug development programs. To stay relevant in this fast-changing industry they needed a full brand refresh and updated style guide. A consistent brand message that optimizes the user experience and is supplemented by optimized branding collateral helped them reach a wider audience and remain competitive.


  • Logo Conceptualization and branding collateral
  • Style Guide
  • Optimized navigation & informational flow
  • Consistent brand messaging & storybrand

To achieve their visibility and create an optimal user experience, Immunologix wanted to improve their user conversation and understanding of their competitors. They also wished to become more competitive in their different market segments.


  • Keyword research & targeting growth
  • Industry forward design
  • Competitor & market analysis
  • Improved search visibility & SEO

In order to capture new audiences and improve understanding of new and existing technologies,  Immunoogix required a reimagined user experience, with content catered to their specific audience in tandem with a distinctive, differentiating visual design.


  • Optimized user flows & audience targeting
  • Informational & content-rich web page implementation
  • Distinctive & modern visual design
  • Industry specific content creation

As an industry leader in medical technologies, Immunologix sought a way to create a more scalable business model while remaining relevant to their current and potential future clients and prospects. 


  • Scalable website architecture & structure
  • LinkedIn outreach campaigns
  • Google & Ad campaigns
  • Organic Content creation and management 


Branding Package + Collateral Design

Customized Logos

Designed a modernized logo for use across marketing channels and platforms. Using a phased approach Nomadic delivered a finalized logo resulting in an modern sophisticated logo to be used with all branding collateral.

Refreshed Style Guide

A refreshed duotone style guide, typography updates, and renewed product imagery were leveraged to showcase Immunologixs technologies and experience.

Website Performance & Design


Nomadic worked on multiple marketing and design fronts with Immunologix, highlighting the importance of new potential client outreach in multiple formats. 


Nomadic overhauled the design and feel of the Immunologix website. A newly established site architecture improved the user’s firsthand informational understanding based on Immunologix Storybrand. We achieved this optimization by developing content-forward web pages with entirely user-centered designs.

Immersive User Experience


With the rollout of their new website, Nomadic was able to implement improved SEO sitewide, through in-depth research catered to Immunologix’s markets of expertise. Optimizations were carried out sitewide with various improvements such as the inclusion of keyword-forward content and relevant meta descriptions.


Nomadic re-imagined the Immunologix website architecture, enabling a more thorough categorization of content, with improved labeling and menu navigation structures. These improvements, along with the improved on-page informational flow, ensured a more immersive and engaging user experience.


To further highlight the individuality of the Immunologix brand within the medical technology space, Nomadic designed a fresh, modernized interface created with the user in mind. Our designers added a touch of design flare and interest, breathing new life into the extensive array of on-page information and content required by this industry. Imagery and iconography actively guided visitors through the site and expanded their understanding, improving retention, brand interest, and ultimately conversion.

Market Share Expansion


Every aspect of Immunologix’s website was built for growth and expansion. From the expandable website architecture to the web page structure, the redesigned platform allows for complete resource, information, and design expansion as Immunologix’s portfolio grows. 


In an ongoing market outreach, consistent conversion of new clients is extremely important. Nomadic implemented cross-platform, holistic marketing strategies and ad campaigns designed to engage Immunologix’s current and future audience, reveal new technologies, and effectively facilitate partnerships.




Nomadic is not just a vendor. They are an invaluable resource and thought leader that have partnered with us through a comprehensive modernization of our digital strategy. They are accessible, proactive, and reliable. With their guidance, we’ve built a predictable,... multi-channel pipeline of organic and paid leads, and we are seeing ~25 new high quality leads each week. In Q2, we have generated over $7M in new quotes that are now at various stages of closing, and have achieved the #1 ranking for many of our top industry keywords. I can’t recommend Nomadic highly enough.
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