Directors Mortgage was on a solid growth trajectory, with operations in 8 states, and more than 20 branches in total. To support their continued growth toward national expansion, Directors needed an easy-to-use web platform that not only propelled their brand message forward, but also equipped them for future brand expansion.
- Optimized navigation and website architecture
- Extensible custom search tool
- Brand-forward user interface design
As part of their corporate philosophy, Directors believes that buying a house is one of the most important milestones in an individual’s life - it is a goal they set out to achieve, a story they tell. Portraying this story as part of the website user experience put the user first, a critical element in expanding user engagement. To differentiate the Directors brand within the mortgage lending space, the experience had to be engaging, educational, and accessible to a wide variety of users.
- Optimized, multi-step user flows/pathways
- Re-designed user interface + informational design
- Compelling calls-to-action
As a fast-growing enterprise-level organization, Directors Mortgage’s operations are multi-faceted, complex, and geographically-distributed. There are many moving parts to manage and consider - from employees to software systems.
To ensure their ongoing organizational support and growth positioning, Directors required a well-architected platform that could seamlessly manage many sources and types of data. Creating sturdy architectures and logical relationships between information in the back end was critical to obtaining a perfect informational flow on the front end.
- Intuitive data and information architecture
- Logical, user-friendly content flow
- Scalable, extensible website infrastructure
Immersive User Experience
Nomadic communicated effectively and properly set and maintained expectations while collaborating with a diverse team to ensure that Directors Mortgage rolled out a top tier enterprise website. The amount of detail and care put in by every team member at Nomadic reflected their true dedication to ensure that we were able to improve customer experience, enhance engagement and optimize for future growth and expansion. We've enjoyed a 206% increase in site visits, and a 543% increase in organic visibility on our website since the same time last year.