As City Home is both a physical and online business, improving brand visibility and awareness was critical to their future business development. Increasing both in-store foot traffic and website visits were key priorities. While the primary focus was driving in-store traffic, the website needed to effectively lead any potential customers to a physical location, if possible.
To achieve this, we redesigned the user experience with a fresh interface focused on expanding brand messaging and positioning. The new website captured the brand cohesion our client desired, and provided the customer with the same “City Home” shopping experience online as they would receive in-store.
- Brand-forward visual design
- Expanded national + regional search visibility
- Optimized user interface + engagement
City Home sought to modernize and streamline their e-commerce experience to boost both online and in-person sales. Improvements in sales hinged on a modernized e-commerce experience designed to improve user engagement, user flow, conversion rate, and brand interest. Any increase in sales would also boost brand visibility and awareness, making this a key objective of the project.
- User-optimized catalog design
- Intuitive e-commerce experience + design
- Strong overall SEO performance
City Home desired to more effectively showcase their unique, extensive product collections, while also inspiring users to engage with their in-store and design services offerings. The primary goal was to create an all-encompassing user experience, both on and offline. Modernizing the website interface design and improving the user experience was critical to meeting these objectives.
- Re-imagined informational architecture
- Intuitive menus and navigation
- User-centered visual design
In addition to online and brick-and-mortar retail sales, City Home offers interior design and rental services, which they sought to highlight and expand as part of their ongoing business development. Successfully expanding awareness of these offerings would require a re-designed user interface with more intuitive navigation and effective calls to action, as well as increased search engine visibility and page traffic.
- Re-imagined visual design + calls to action
- Improved user pathways and informational design
- Targeted expansion of user traffic to these pages