eCommerce
Apex Watercraft
A best-in-class website to match the kayak industry’s most advanced watercraft
// PROJECT OVERVIEW
After dozens of years in the paddle sports industry, Eric Jackson set his sights on creating a new and innovative fishing kayak using carbon fiber materials, made specifically for competitive kayak fishermen. Apex required a web platform that not only elevated their brand visibility and presence, but also resonated with their target consumers. It was critical that any informational or visual design accompanied the user on an enticing journey into the creation and launch of Apex’s flagship product.
// THE ROADMAP
// OUR FOCUS
BRAND VISIBILITY
- Visually stimulating and visceral
- Modern look and feel
- Interactive tools to learn about the kayak
USER ENGAGEMENT
- Multimedia rich content
- Interactive tools for kayak showcase and dealer search
- Animated graphics and iconography
FLAGSHIP SALES
- Payment processing through PayPal
- Financing through PayPal Credit and FlexxBuy
- eCommerce product catalog with filterable categories
// RESULTS
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“The Nomadic team is phenomenal. When we initially approached Nomadic with our AI Scheduler idea, we knew it was a longshot because of our complex and specific criteria, and would require custom software to meet our needs. They partnered with us and gave us guidance around the features we needed to Read More…
Hope Buttitta
Director of Operations + Finances, Grassroots Outdoor Alliance
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Nomadic communicated effectively and properly set and maintained expectations while collaborating with a diverse team to ensure that Directors Mortgage rolled out a top tier enterprise website.
Stacey Schiefelbein
Marketing Director, Directors Mortgage
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I have worked with the Nomadic team on multiple projects and have had nothing but top notch service. They are highly skilled in all things digital marketing from app development to websites to SEO. Not only are they experts in the field, they are also very fair and genuine. Highly recommend.
Lillian Payne
CEO, Click Marketing
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In 2020 when the COVID-19 pandemic struck, a team of CEOs came together to address some critical gaps in the emergency response space and we needed to leverage technology in order to move quickly. The Nomadic team was able to jump into the project and construct the kind of intelligent database Read More…
Emily Breedlove
CEO, Breedlove & Company
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The good people at Nomadic helped us transform our website from a patched-up used car to a smooth functioning Ferrari. They also helped us learn, prioritize, and execute better on activities necessary to maintain our SEO authority – which is critical to our growth. The team was responsive, organized, expert, thoughtful, Read More…
Vivek Menon
CCO, Elite HRV
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We’ve worked with the Nomadic team on numerous projects – they are the quintessential digital marketing veterans. They come to the table with valuable insights, audits, market research, and a precise roadmap for growth. At Storflex, they modernized our branding, launched an enterprise website, overhauled our digital marketing and deployed new Read More…
Kevin Melendy
CEO, StorFlex
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Nomadic is an invaluable resource and thought leader that has partnered with us have led us through a comprehensive modernization of our digital strategy. They are accessible, proactive, and reliable. With Nomadic leading our web strategy, With their guidance we’ve built a predictable, multi-channel pipeline of organic and paid leads, and Read More…
Matthew Hemenez
CEO, Pneu-Con
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// CONTACT US
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