eCommerce
Apex Watercraft

A best-in-class website to match the kayak industry’s most advanced watercraft

mobile view of apex homepage

// PROJECT OVERVIEW

After dozens of years in the paddle sports industry, Eric Jackson set his sights on creating a new and innovative fishing kayak using carbon fiber materials, made specifically for competitive kayak fishermen. Apex required a web platform that not only elevated their brand visibility and presence, but also resonated with their target consumers. It was critical that any informational or visual design accompanied the user on an enticing journey into the creation and launch of Apex’s flagship product.

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// THE ROADMAP

laptop graphic of apex products page

laptop graphic of apex shop page

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// OUR FOCUS

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BRAND VISIBILITY

  • Visually stimulating and visceral
  • Modern look and feel
  • Interactive tools to learn about the kayak
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USER ENGAGEMENT

  • Multimedia rich content
  • Interactive tools for kayak showcase and dealer search
  • Animated graphics and iconography
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FLAGSHIP SALES

  • Payment processing through PayPal
  • Financing through PayPal Credit and FlexxBuy
  • eCommerce product catalog with filterable categories

// RESULTS

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Website launch visitors
Organic impressions
%
Launch click-through rate
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testimonials

We Love Our Partners

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// CONTACT US

Let's see if we're a good fit! We'd love to hear about your Digital Marketing ambitions or Software product ideas.

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Contact

Send Us A Message

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