// PROJECT OVERVIEW
After dozens of years in the paddle sports industry, Eric Jackson set his sights on creating a new and innovative fishing kayak using carbon fiber materials, made specifically for competitive kayak fishermen. Apex required a web platform that not only elevated their brand visibility and presence, but also resonated with their target consumers. It was critical that any informational or visual design accompanied the user on an enticing journey into the creation and launch of Apex’s flagship product.
// THE ROADMAP
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