// Estimate your
   Marketing Budget

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Is your company B2B or B2C?*

How Does The Marketing Calculator Work?

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A marketing budget calculator is a powerful tool that simplifies the process of determining how much to allocate toward marketing activities for a business. The Nomadic Marketing Budget Calculator generates a report that provides a clear and concise breakdown of the costs associated with the various marketing activities that a business might undertake, ensuring that all necessary expenses are accounted for.

The things you will need to get started with our budget calculator are your company's business information and revenue data. You will need to include:

  • Company Size (Employee Count)
  • Your Industry Category
  • Know whether your business is B2B or B2C
  • Have an idea of the places you want to reach customers
  • Gross Company Sales
  • Annual Revenue
  • Average Markup
  • Average Lifetime Customer Value
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The calculator will then automatically add up the costs related to the information you provided, giving a clear and concise picture of the total marketing budget required. In some cases, the calculator may suggest additional marketing activities that could be added to the plan, ensuring that all relevant expenses are accounted for.

One of the benefits of using a marketing budget calculator is that it enables you to tweak and adjust your marketing budget as needed. For example, you may decide to remove certain activities from the plan or reallocate funds from one activity to another based on their importance to your business. This flexibility allows you to create a marketing budget that is tailored to your specific needs and goals. In addition to simplifying the budgeting process, a marketing budget calculator can also help you determine how much you can afford to invest in your marketing activities.

After you have determined your costs, explore whether or not working with our Nomadic marketing experts would be the right choice to take your company to the next level. Nomadic has helped businesses with revenues ranging from $1-$250+ million succeed - see our customer case studies to learn more about our work.

Frequently asked Questions

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How will my data be kept private?

Data privacy and security is one of our top priorities. Nomadic maintains sole ownership over any personally identifiable information (PIP) collected on our website - meaning we will never sell your PIP data to other companies. Please see our full privacy policy for more information.

What are the most common kinds of marketing costs?

When it comes to marketing costs, every business will have different. However, some of the most common costs in digital marketing include:

  • Paid advertising costs: These include expenses related to creating, placing, and promoting paid digital advertisements, such as PPC (pay-per-click) advertising, display advertising, and social media advertising.
  • Content marketing costs: These include expenses related to creating, promoting, and distributing digital content, such as blog posts, videos, and infographics, with the goal of attracting and retaining a clearly defined audience.
  • SEO costs: These include expenses related to optimizing a website for search engines to improve its visibility and ranking, such as keyword research, on-page optimization, and link building.
  • Social media marketing costs: These include expenses related to promoting a brand or product on social media platforms, such as Facebook, Twitter, and Instagram, through organic or paid posts.
  • Email marketing costs: These include expenses related to creating and sending marketing emails to a list of subscribers, such as email software fees, email design costs, and email copywriting.
  • Analytics costs: These include expenses related to tracking and analyzing the performance of digital marketing efforts, such as website traffic, conversion rates, and social media engagement.

    Overall, the specific digital marketing costs that a business incurs will depend on its digital marketing strategy and goals, as well as the size and scope of its digital marketing efforts.

How much should your marketing budget be?

As a general rule of thumb, many businesses allocate anywhere from 5% to 15% of their revenue to marketing. However, this is just a guideline, and it's important to remember that your business's unique circumstances may require you to spend more or less.

To determine how much to spend on marketing, it's important to evaluate your business goals and the expected return on investment (ROI) for each marketing initiative. By setting specific goals and tracking the ROI of each marketing effort, you can make informed decisions about how much to spend on marketing and where to allocate your resources for the best results.

So, as a business leader, take the time to carefully evaluate your marketing needs and budget accordingly. This can help you achieve your business goals and maximize the effectiveness of your marketing efforts.

Should I focus more on digital marketing or traditional marketing, and how does that affect my budget?

Digital marketing has become increasingly popular due to its cost-effectiveness, ability to reach a wider audience, and its ability to track and measure results in real-time. Digital marketing includes tactics such as search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, and content marketing.

Traditional marketing, on the other hand, includes tactics such as print advertising, TV and radio commercials, billboards, and direct mail. Although traditional marketing may still be effective for some businesses, it can be more costly and difficult to track the ROI compared to digital marketing.

When deciding how to allocate your marketing budget, it's essential to understand where your target audience is spending their time and what channels are most effective in reaching them. For example, if your target audience is primarily using social media, then digital marketing channels such as social media marketing may be more effective in reaching them.

Why spend money on marketing?

Marketing helps to increase brand awareness and attract new customers, ultimately leading to increased sales and revenue.

Through effective marketing, you can reach your target audience, build trust and credibility, and differentiate your business from competitors. Marketing also allows you to gather valuable customer insights and feedback, which can be used to improve your products or services and tailor your marketing efforts for better results.

While it's important to be strategic with your marketing budget and allocate funds appropriately, not investing in marketing can limit your business's potential for growth and leave you struggling to compete in a crowded marketplace. By investing in marketing, you can establish a strong brand presence, increase customer loyalty, and drive sustainable business growth over time.