PPC Specialist

Primary expectation: provide research and direction to maximize ROAS for Nomadic customers

• Plan, create, and manage PPC campaigns across a variety of channels
• Keyword research and management to optimize bids (add PPC keywords and negative keywords)
• Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
• Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
• Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
• Set-up, monitor and manage callrail
• Perform PPC audits, determining how to improve Quality Score and reduce wasted ad spend
• Lead Social Media PPC campaigns on Facebook and LinkedIn
• Utilize and update Clickup daily and consistently