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How to Create Instagram Ads That Convert
Instagram can be a great platform for marketing, but it’s important to keep in mind how it differs from other social media outlets. Unlike platforms such as Facebook, LinkedIn, and Twitter, Instagram is primarily visual in nature. The possibilities are endless with Instagram ads – precise targeting and actionable insights are the key ingredients in…
Content Pruning: How Deleting Website Pages Improves SEO
When it was common for people to travel by ship, sailors would throw off some of the cargo into the sea during a storm to lighten it and save lives. In the digital marketing world, this life-saving idea can be applied to old, outdated content through a process called content pruning to help a website…
How To Create a Google Ads Remarketing Campaign
Google Ads remarketing campaigns are a great way to capitalize on interest that’s already been shown in your product. What are Google remarketing ads? They are a special type of ad product from Google that only gets shown to users who already know about your brand. It takes multiple visits to a website before the…
Google Ads for B2B Marketing: Top Strategies & Targeting
If you want to connect with a wide audience of potential customers and use the popularity of Google to your advantage, Google Ads is one of the best tools to use for any B2B company. You can maximize your exposure online and effectively supplement other advertising campaigns to maximize sales and ROI. In this article,…
Optimizing Website Speed To Make Your Site Insanely Fast
Slow loading times are more than just an annoyance to your website’s visitors. They can have a profoundly negative impact on your business as well. In this post, we’ll talk about why slow websites kill business, and what you can do to speed yours up to improve your bottom line. Why Loading Speed is Important…
Shopify SEO: How to Improve Your Rankings on Google
Shopify does a lot for you to provide you with an out-of-the-box eCommerce platform. While ready-made solutions like this can kickstart some SEO for you, getting the best results will still take some manual effort. Unfortunately, Shopify doesn’t always provide you with the best tools for doing this, meaning that some workarounds will be needed….
The Full Guide To Facebook Ads Remarketing Campaign Creation
Facebook offers a number of options for marketers to use. Many of them can be confusing, and the Facebook ad manager can be hard to navigate if you don’t understand what you’re looking at. To help alleviate some of that frustration, we will be taking you through the process of using one of Facebook’s most…
StoryBrand Marketing: How to Build Your Brand Messaging
Often, the ideas that seem the most simple are the ones that revolutionize the way business is done. Kitchen timers have existed for ages, but it wasn’t until the late 80s when Francesco Cirillo used one to force himself to take breaks that they became used as productivity tools. Now, the Pomodoro Technique is a…
What Can You Really Do With Twilio & Is It Worth It?
Every business needs a communications backbone. For small businesses, existing infrastructure may be enough. But as a business grows, the need for custom solutions to meet the demands of customer engagement, employee collaboration, and more grows with it. Time is money, and every second spent working around the limitations of your communications tools it money…
Google E-A-T & SEO: Checklist, Quality Guidelines, & Tips
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. E-A-T is a concept from the Google Search Quality Evaluator Guidelines (QRG) that is used by Search Quality Raters to provide feedback to Google to improve the Search experience. This article will cover E-A-T in-depth and provide answers to important questions surrounding SEO, ranking, algorithms, and user experience…
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