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Google Ads for B2B Marketing: Top Strategies & Targeting

google ads b2b

If you want to connect with a wide audience of potential customers and use the popularity of Google to your advantage, Google Ads is one of the best tools to use for any B2B company. You can maximize your exposure online and effectively supplement other advertising campaigns to maximize sales and ROI.  In this article,…

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The Five Steps to Follow When Looking for a Digital Marketing Agency

The Five Steps to Follow When Looking for a Digital Marketing Agency

In the current market, improving your digital equity and web presence is crucial. Bridging the gap between marketing, sales and operations is extremely important to create a full-system program to reach your goals and often times, it’s a task too large for one person. That’s why partnering with an agency can be one of the…

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Nomadic Press Release: Meredith Fleig Promoted to President

meredith fleig promotion featured image

Nomadic Marketing is thrilled to announce the promotion of Meredith Fleig to President and Partner of the company. Through this well-deserved promotion, Meredith will now develop, implement and direct the organization’s operational performance.  Nomadic is excited to expand its leadership demographic to include a highly skilled female perspective. Multiple research studies confirm what we know…

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The Guide to HIPAA-Compliant Software Development with Checklist

the guide to HIPAA Compliant software development

The Health Insurance Portability and Accountability Act (HIPAA) is straightforward in that it is designed to protect private patient information across healthcare settings. In practice however, especially for software, HIPAA compliance can be more challenging. This post provides a comprehensive overview of steps to take to ensure your software development is HIPAA compliant.   Why Is…

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LinkedIn Ads Step by Step: Full Guide for 2023 and Beyond

linked in ads

Over 65% of marketers describe LinkedIn ads as the best way to reach B2B audiences. It’s easy to see why. According to LinkedIn, 4 in 5 people who use the platform plays a role in making business purchase decisions. What does this mean for your business? It implies that LinkedIn ads are an excellent way…

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The ADA Compliance Guide for Your Website + Checklist

the complete ADA compliance guide for your website

ADA compliance can be a complex topic, but all website owners should strive to understand it. Making your website compliant with the Americans with Disabilities Act (ADA) can break down barriers for people with disabilities and make the internet more inclusive. In this guide, we’ll break down everything you need to know about the required…

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Introducing Google Analytics 4: What to Know and How It Impacts Your Business

Introducing Google Analytics 4 What to Know and How It Impacts Your Business

You may have heard the buzz that beginning in July 2023, Google will stop processing data for UA and exclusively use the newest iteration of data analysis, called Google Analytics 4 (GA4). This blog overviews what you need to know about GA4 and how Nomadic will ensure your company can get the most helpful information…

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What is Search Intent and Why does it Matter?

What is Search Intent and Why does it Matter

If you’re wondering why your website pages aren’t reaching the right audience, you may want to delve into the concept of search intent and why it matters. You need to find out what your prospective visitors and clients are looking for, so you can create information or content that caters to their needs. Here is…

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The Importance of Information Architecture to UX Design

the importance of information architeture to ux design

Information Architecture… What’s That? Have you ever browsed a website and been instantly pleased by its layout, design, and ease of use? We have Information Architecture (IA) to thank for that. IA is the process of organizing information on a website or application that is straightforward and simple to understand. For the user, this means…

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What To Look For In A Custom Software Development Company

what-to-look-for-in-a-custom-software-development-company

If you’re in the market for custom software development services, it’s important to know what to look for in a software developer. There are differences in the quality of service provided by various agencies, and not all have the same level of experience or expertise. So how do you know which company is right for…

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