It’s in the rulebook; every digital marketer has to know how to optimize their website so that they can get higher rankings, and in turn, higher visibility on search engines. However, doing so requires you to conduct technical SEO audits, which are quite frankly tedious and time-consuming when done manually. This is where SEO audit software comes in.
On average, Google releases around 9 algorithm updates on a daily basis. There is no way to keep up with the random updates that, even though they are for your own good, can deem your current SEO strategy obsolete.
Advanced SEO audit tools help you understand whether your site is optimized according to Google’s criteria. Simply put, they help you view your website the way Google does.
What is an SEO Audit?
SEO audits are vital when it comes to increasing website traffic, improving your organic rankings to outperform your competitors and to identify backend issues that could be affecting the performance of your site.
It is the best way to find out whether your digital marketing strategy is working, whether you are ranking for the right keywords, the strength of your backlinks; basically whether your website is compliant with standard SEO practices.
The Digital Marketing Institute highlights that the insights gained from an SEO audit can be beneficial in enhancing every aspect of your marketing strategy.
“An SEO audit checks the health of your website…and makes suggestions on how to optimize. SEO audits are important for a number of reasons, not the least of which because Google changes their algorithm frequently in accordance with new technology and new search patterns. Conducting a thorough SEO audit is an essential starting point for any digital marketer, whether you do so in-house or outsource the task. This is because it allows you to analyze your current SEO efforts…and take immediate action off the back of those insights.”
What Aspects Does an SEO Audit Focus On?
An SEO audit should be the backbone of your digital marketing strategy. Here are the 10 key areas it covers.
- Search intent — your landing pages should contain keywords and content that captures the intent of web users.
- Navigation — Web users should be able to find the information they need with ease.
- Content — all web content should be authoritative and well-formatted.
- URL — all links should be working, and the broken ones removed.
- Keywords — an analysis of the keywords should reveal whether they are bringing the right audience on your site.
- Site speed — has your website ben optimized for speed, or are there bugs slowing it down?
- Competitor Rankings — this checks your website performance against your competitors.
- Meta descriptions — they should contain the focus keywords and should be of the right length.
- Rankings on search engines — based on your target keywords, is your site ranking as high as it should be?
- Links — does your website have the right internal and outbound links?
All these key areas work together to make sure that your website has been fully optimized for search engines.
What Are the Best Advanced SEO Audit Software?
A correctly done SEO audit can be a game-changer for your business. It highlights the areas you’re your excelling in, those that could use some improvements, and those that you are failing in. As a marketer, there are areas that you consider vital to your marketing success, but are they in tandem with Google’s algorithms?
The insights gained from an audit allows you to focus on the areas that are really critical to your organic search strategy. According to HubSpot, some of the most important SEO audit software is WooRank, HubSpot’s website grader, LInkody, Mozpro tools, and BuzzStream.
Here are the top 3 SEO audit software that are worth taking a look.
1. Google Lighthouse
It only fits that Google’s own chrome-based audit software gets the first mention. Lighthouse is a great tool for checking how well your site would be ranked by Google crawler bots. It has a basic audit feature that focuses on user experience, descriptions, HTTP status code, titles, and anchor text.
According to Search Engine Land, however, lighthouse shouldn’t be used in place of a comprehensive SEO audit but is a great place to start as it gives recommendations based on the audit report.
Benefits of Lighthouse
Some of the valuable insights you will get from this SEO audit Software include the accessibility of your website. This is how easy searchers find it to navigate your site based on factors such as tags, contrasting colors, etc.
Lighthouse also focuses on how fast your site loads, especially how long it takes for content to appear and how quickly it responds to searchers’ queries. Most importantly, you will get SEO data that despite being limited, you will find very useful.
As far as advanced SEO audit software goes, SEMrush is one of the most trusted platforms worldwide. This audit tool has incredible technical SEO audit capabilities and can identify more than 100 on-page SEO issues that are technical in nature.
Benefits of SEMrush
In addition to providing you with a comprehensive audit report, SEMrush has a very elaborate dashboard that segments the information in a more understandable format. You are able to see the overall performance of your domain or how specific pages are performing.
The SEO tool kit of SEMrush allows you to view the keywords that your website ranks for, the monthly search volume of the said keywords, and how your site is ranking for them. It also allows you to conduct competitor research and analyze your outbound links.
This toolkit is free.
3. Screaming Frog
One of the things that make Screaming Frog impressive is that their SEO spider tool crawls all types of websites and rapidly analyses all the technical aspects of the site’s SEO before delivering a comprehensive report.
It simplifies audits that would otherwise take days to complete and delivers a report within a short time.
Benefits of Screaming Frog
This SEO audit software has been specifically designed to check websites for common SEO issues. It checks for broken links, identifies pages with poor meta descriptions or content, and highlight duplicate pages or those with broken redirect chains.
Most importantly, this tool generates XML sitemaps that ensure your site is quickly indexed by search engines and allows you to export data on excel sheets for further analysis.
Audit Your Website and Solve Technical Issues Using the Above SEO Audit Software
The truth is that conducting a technical audit of your website is never easy. There are so many aspects to focus on that it would be extremely difficult to identify the critical issues in a timely manner. The good news is that the above SEO audit tools make it easy, and you could always engage the services of professional web design experts to guide you.
Contact us today to learn more about how our digital marketing services, custom software, and web design experts can help you achieve marketing success and scale your business.