Google E-E-A-T SEO: Your 2024 Guide

Google E-E-A-T & SEO: Checklist, Quality Guidelines, & Tips

E-E-A-T is a concept found in Google’s Search Quality Evaluator Guidelines (QRG). Search Quality Raters use E-E-A-T and the rest of the guidelines to provide Google feedback to improve the Search experience. 

In this article, we’ll take an in-depth look at E-E-A-T. Answering important questions surrounding SEO, ranking, algorithms, and user experience, we’ll see how your SEO strategy benefits from E-E-A-T (alongside a checklist to help you improve it).

What is E-E-A-T?

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trust.

Originally introduced in 2014 as E-A-T (Expertise, Authoritativeness, and Trust), Google updated their guidelines to add another E, Experience. 

Previously, Experience factored into Expertise. The two categories overlap, which Google notes as “someone may develop Expertise in a topic due to first-hand Experience accumulated over time.”

Experience, Expertise, and Authority will all overlap slightly – coming together to rate the Trustworthiness of a page. 

To understand the categories, and what makes them unique, let’s take a deeper dive:

Experience

A recent addition to E-E-A-T, Experience is the content creator’s necessary first-hand or life experience related to the topic. 

Does the author have experience with the topic?

For example, a product review’s author should be from someone who has used the product before.

Expertise

Expertise is the expert skill or knowledge of the content’s author. 

Is the author qualified to be writing on this topic? 

The QRG notes, “Different topics require different levels and types of expertise to be trustworthy.” For example, a doctor-authored blog about first aid holds more expertise than one by a camping enthusiast. 

Google's Nov 2023 Quality Rater's Guideline Section 8.2 Very Positive Reputation

Authoritativeness

Authoritativeness considers the overall reputation of the author and the website, looking to see if they are a go-to source for the topic. 

Is the author, article, or website a trusted source with a history of reliable and relevant information on this topic?

When assessing a page’s authority, Search Quality Raters look at:

  • the main content (MC) of the page
  • the website as a whole
  • mentions of the author and website elsewhere on the web

An authority on the topic will be a leading and outstanding source of information for that topic – a thought leader.

Trustworthiness

Trust is the center of the E-E-A-T score. Experience, Expertise, and Authoritativeness all factor into a page’s Trust. It measures a page’s accuracy, honesty, safety, and reliability.

Experience, Expertise, Authoritativeness, and Trust (EEAT) Diagram from Google’s Nov. 2023 QRG

The QRG highlights that the Trust needed depends on the page’s main content (MC). Online stores need secure payment systems and reliable customer service. Whereas, product reviews need to help people make informed purchasing decisions. 

Untrustworthy pages will always have low E-E-A-T. Aspects that undermine or uplift a page’s trust will outweigh Experience, Expertise, and Authoritativeness.

For example, conflicts of interest surrounding a product “review” – either from the manufacturer or a sponsored review – negatively impact a page’s Trust. 

On the other hand, a peer-reviewed academic article will have a higher trust than a blog article with similar Experience, Expertise, and Authoritativeness.

How to Fulfill E-E-A-T?

Search Quality Raters determine a page’s E-E-A-T by looking for signals in the main content (MC), the website as a whole, and mentions across the web. 

You cannot control your reputation on the broader web, but you curate how you present yourself.

Author Bios

An author bio is the simplest way to improve a page’s E-E-A-T. You can feature the bio on the page itself or a separate on-site author page. Curating a bio that highlights the content creator will demonstrate their Expertise, Experience, and Authoritativeness.

An effective bio relates to the topic(s) covered by the page’s content. For the E’s, discuss the author’s relevant qualifications. For Authority, highlight accolades associated with the author and the website’s brand. 

To improve your Experience and Expertise, show the audience that you know what you’re talking about. To improve Authoritativeness, show the audience that you know the best about this topic.

Outside Sources

The author bio easily covers Experience and Expertise, but Authoritativeness relies heavily on outside sources. The key to authority is a history of reliable and relevant information on the subject. 

On the internet, authority can be defined (and quantified) in multiple ways. For example, having other high-quality sources refer to your content through backlinks or having an accolades page that links to all your business’s awards – both signal Authoritativeness. 

Another way to signal Authoritativeness is Wikipedia. The QRG references Wikipedia 41 times – mostly as a source used to determine the reputation of a website or author. 

Acquiring a Wikipedia page for yourself can be extremely challenging, but will be highly beneficial for your E-E-A-T.

It’s also important to note that the QRG says, “Wikipedia articles with very little MC should get lower PQ ratings.” A Wikipedia article still requires a “satisfying amount of accurate information and trustworthy external references” to be rated highly. 

Even mentions of your name on a reputable website or social media can be identified as signs of Authoritativeness. But it’ll need to be organic and legitimate as any sign of paid or fraudulent attribution would be a negative mark against your overall E-E-A-T.

Building a Trustworthy Website

At its core, E-E-A-T assesses the trustworthiness of a page. Depending on the main content of the page, you will build trust in different ways.

Some of the ways your website can build trust are:

  • An easily identifiable author and website owner
  • A way to contact the website owner and a physical address if applicable
  • Terms of service and privacy policy pages are easily discoverable
  • Excellent (legitimate) reviews on various websites
  • A secure and reliable checkout system for eCommerce sites
  • Factually accurate information for news and informational websites
  • Trustworthy external references cited in articles

At its core, trustworthiness is the “ability to be relied on as honest or truthful.” Featuring easily accessible, up-to-date, and accurate information will build trust and improve your E-E-A-T.

How Does E-A-T Impact SEO

E-E-A-T has gained significant traction in the SEO community over recent years. Initially, SEO specialists didn’t pay much attention to E-E-A-T. However, Google’s documentation and comments from staff suggest that it is an important factor in SEO, despite not receiving much historical buzz.  

In 2023, Google released 9 search updates – including the September Helpful Content, October Spam, and November Reviews updates. With the rise of AI-generated content, Google’s updates seek to show higher-quality content in results.

Their search experience hinges on a positive user experience. If users don’t find satisfactory results, they’ll use a different search engine. 

High E-E-A-T means the content is reliable and high-quality. It is the kind of content that Google wants to provide for users.

So how does E-E-A-T impact SEO? It doesn’t… directly. 

E-E-A-T is Google’s criteria to “evaluate the performance of our various search ranking systems, and they don’t directly influence ranking.” 

Google’s Search algorithms won’t give your website an E-E-A-T score. Search raters use the score to assess the algorithm.

By focusing on E-E-A-T, you align your goals with Google’s.

Updates to search algorithms can send SEO professionals into a tailspin – as they can cause a lot of page rankings to change suddenly. While they shouldn’t be ignored, overhauling an SEO strategy for each update will quickly devolve into a dog-chasing-a-car situation. 

As Google strives to improve the E-E-A-T of top results, an E-E-A-T-centric strategy can escape the cycle of short-term gains. Instead, small adjustments are made as updates are released.

All the while, you can be confident that your strategy aligns with Google’s long-term goal for Search.

The History of E-A-T

The SEO community began understanding the importance of E-E-A-T (E-A-T at the time) around  August 2018’s ‘Medic’ update.)

<script type="text/javascript" src="https://ssl.gstatic.com/trends_nrtr/3601_RC01/embed_loader.js"></script> <script type="text/javascript"> trends.embed.renderExploreWidget("TIMESERIES", {"comparisonItem":[{"keyword":"EAT SEO","geo":"US","time":"2018-02-01 2024-01-01"}],"category":0,"property":""}, {"exploreQuery":"date=2018-02-01%202024-01-01&geo=US&q=EAT%20SEO&hl=en","guestPath":"https://trends.google.com:443/trends/embed/"}); </script>

The concept has been in official Google documentation (QRG) since 2013. This version was released publicly in 2014 after leaked files appeared multiple times on the internet. Leaked files of the QRG have been available as early as 2008.

Google used E-E-A-T criteria well before 2013 (such as backlinks) to shape their search experience. E-E-A-T allowed Google to analyze the effectiveness of its algorithm. 

The ‘Medic’ update in 2018, affected many sites classified as YMYL (Your Money or Your Life) category. YMYL pages have a high risk of harm, and as such Google prioritizes E-E-A-T and delivering Trustworthy results. 

Some referred to the update as the “E-A-T” update, but the concept was introduced years earlier.

Additionally, Google implements hundreds of thousands of experiments in their search experience every year.

In 2022 alone, Google ran 161,318 experiments resulting in 4,725 improvements to Search.

In December of 2022, Google updated their QRG to add the second E for Experience. Alongside the 2023 core updates, the SEO community’s interest in E-E-A-T has been at an all-time high. 

After Google’s July 2023 Knowledge Graph update, SEOs noticed people’s titles radically changed the rankings of their content. 

Regardless of the intensity of detective work by SEOs, Google’s exact algorithm and details of Search improvement methodologies remain largely behind closed doors. 

What we can focus on moving forward is the information that Google has provided, including the information in the QRG. 

One thing is certain, E-E-A-T is going to be sticking around. As stated in the QRG:

“Search engines exist to help people find what they are looking for. To do that, search engines must provide a diverse set of helpful, high-quality search results, presented in the most helpful order.”

Google is strongly invested in thwarting the spread of misinformation (especially in regards to YMYL content), and in the era of fake news & AI, this is highly relevant.

The Significance of E-E-A-T

In early documentation, presenting the prototype of “Google”, we can see that the goal since the beginning has been to improve the search experience’s quality.

Presented in 1997, the system was advanced for its time, but Search has continued to evolve. 

The bones of the system and Google’s core goal remain the same: Create the best search experience possible. 

Originally, links were the backbone of how pages were ranked on Google. It made sense in theory, and it enabled a leap forward for search engine technology.

By relying so heavily on backlinks, the system became rife with abuse as people abused the system. Google continued to iterate  – developing today’s algorithms and ranking factors. 

The SEO world can tend towards quick solutions, fast improvements, and big keyword gains. When looking at the short-term, many SEOs ignore E-E-A-T. 

Google isn’t exactly excited about that and hasn’t been since the early days. While some SEOs try to cheat the system, Google looks to combat these loopholes.

search engine manipulation

Search is by no means perfect, but behind the scenes, Google continues to improve its systems. As time goes on, they mitigate and eliminate these methods of improving rankings. 

Website owners and SEOs that “force” certain web pages to the top of rankings, bypassing Google’s standards of quality, put themself at risk. 

As Google patches exploits, these pages will lose their spot. The owners and SEOs will find themself back at square one, chasing cars. 

Google improves its system to better deliver pages with a high E-E-A-T. 

Google continues to pay less attention to traditional pieces of SEO information like alt text, backlinks, anchor text headings, and meta descriptions. Paying more and more attention to user behavior signals, quality signals, and trustworthiness signals.

Google's ranking systems are designed to present helpful, reliable information that's primarily created to benefit people, not gain search engine rankings.

Google wants content created for people, not the search engine. 

High-level E-E-A-T must be legitimately acquired. Building E-E-A-T takes a long time and a lot of work. It’s an investment. 

As you build your E-E-A-T, Google’s search algorithms will improve alongside it – getting better at recognizing your efforts – and improving your site’s rankings.

Search Quality Rater Guidelines & Page Quality Rating

The Search Quality Rater Guidelines serve as an instruction manual for Search Quality Raters to “evaluate search engine quality around the world.”

The QRG is not the Google algorithm nor is it part of the algorithm. 

Ben Gomes, Google’s Senior Vice President of Education (formerly VP of Search), highlighted the guideline’s role in a 2018 interview with CNBC:

You can view the rater guidelines as where we want the search algorithm to go. They don’t tell you how the algorithm is ranking results, but they fundamentally show what the algorithm should do.

Page Quality Rating

Part of the job of a Search Quality Rater is to determine Page Quality (PQ). 

According to Google, Page Quality is simply, “how well a page achieves its purpose.”

This purpose is also referred to as “beneficial purpose” or how useful a page is to a user.

2.2 Understanding the Purpose of a Webpage -- Google's Quality Rater's Guideline Nov. 2023

While the Page Quality Rating a rater gives a page is not directly used in an algorithm to rank that page, Google highlights their desire for pages to be helpful. Google wants pages that benefit users to rank well. 

When assigning a Page Quality Rating, the QRG outlines the factors that the Search Quality Rater should consider about the page:

  • What is the page’s purpose?
  • What is the page’s potential for harm?
  • What is the page’s topic? To what degree is the topic YMYL?
  • What type of website is the page on?
  • What information does the website and content creator provide about themself?
  • What is the quality of the page’s MC?
  • What is the title of the page?
  • What is the role of Ads and Sponsored Content on the page?
  • What is the reputation of the website and content creator?
  • Is this page trustworthy – E-E-A-T?

As you can see, E-E-A-T is just one aspect of the overall quality of a page. There is more to consider when creating a high-quality page

Using the QRG as a guide for creating a high-quality page will align your website’s goals with Google.

Does My Website Need E-A-T?

In short – Yes. Any website can benefit from E-E-A-T.

Sites about YMYL topics will need significantly more E-E-A-T than non-YMYL sites.

What is YMYL?

YMYL sites pertain to Your Money or Your Life. These are any sites that take transactions (eCommerce) or cover topics like news, government, finance, health and safety, or groups of people.

2.3 Your Money or Your Life (YMYL) Topics in the Nov 2023 Google Quality Rater's Guideline
YMYL covers Health and Safety, Financial Security, Society, and Other Topics

Show users who you are and why you’re qualified to share your content. Provide pieces of information and documentation that bolster trust. Outside of SEO benefits, you will foster trust with your audience. 

E-E-A-T pertains to all sites. Nowhere in the QRG does Google mention certain sites being exempt; although, they understand some sites need additional levels of privacy and account for this. That being said, not all sites will be harmed significantly by not having E-E-A-T. 

YMYL sites must have good E-E-A-T and so the weighting for those types of sites is much heavier. 

One of Google’s patents categorizes websites into three classifications based on authority (according to Bill Slawski) and ties directly to the concept of YMYL: 

  1. Expert Level
  2. Apprentice Level
  3. Layperson Level
Excerpt from "Google Using Website Representation Vectors to Classify with Expertise and Authority" -- The classifications include an expert level of sites in the health domain, an apprentice level of sites, and a layperson level of sites.

There are positive SEO benefits even if your site is not YMYL.

Increasing E-E-A-T helps boost positive SEO signals in several ways:

  • Improves user trust in your site, meaning they’re more likely to spend time there and come back. 
  • Improves your brand visibility, increasing traffic and return users.
  • Improves the likelihood of your content or site getting shared, therefore increasing visibility and possibly traffic, backlinks, and mentions across the web.

What is the E-E-A-T Algorithm?

There is no E-E-A-T algorithm.  E-E-A-T is a concept in the Search Quality Rater Guidelines.

It’s used as a rubric that informs and provides human feedback for the algorithm itself. 

It helps Google know how their algorithm is performing and what they might want to change or update. 
While there is no E-E-A-T algorithm, Google’s algorithm (which is comprised of millions of other tiny algorithms) strives to show results with high E-E-A-T. It uses concepts and signals to show those results.

What is My E-E-A-T Score?

If you’re in the SEO industry you’re likely a data nerd, and the first thing you’re thinking is – “What is my E-E-A-T score?”

There is no E-E-A-T or YMYL score for your website.

A Quality Rater may or may not evaluate your site based on the QRG criteria, and if they do, the feedback is not publicly available. 

A Quality Rater evaluation does not directly affect your site’s ranking.

You can use the guidelines to evaluate your own site. By referencing the QRG, you can assess the various aspects of Page Quality.

Keep in mind, Page Quality is not E-E-A-T, rather E-E-A-T factors into Page Quality ratings.

Is E-E-A-T a Ranking Factor?

No. E-E-A-T is not a direct ranking factor. 
Here’s some clear-cut information regarding that from the team at Google in their SEO fundamentals documentation:

“While E-E-A-T itself isn’t a specific ranking factor, using a mix of factors that can identify content with good E-E-A-T is useful.”

Google looks for signals that align with E-E-A-T.

This is where the grey area of E-E-A-T comes in. 

If it isn’t a ranking factor, why would SEOs bother to improve it?

Well, E-E-A-T signals are in alignment with what the algorithm is looking for. 

So it’s relevant for SEO performance but there is no metric or theorem that we can point to as the “E-E-A-T algorithm.”

How Does Google Determine Your E-E-A-T?

Google’s search algorithms look to understand factors that signal a page’s E-E-A-T. It doesn’t determine your website’s overall E-E-A-T. 

In 2016, Google said it had over 130 trillion web pages indexed.

indexed pages on google

Keep in mind, although there are tens of thousands of Quality Raters, they are by no means going through every web page. Instead, the majority of pages are analyzed on an algorithmic level. The algorithms look for the multitude of signals within Experience, Expertise, Authoritativeness, and Trustworthiness. 

Google Patents

To dive deeper into how Google understands E-E-A-T, this article on Google Patents by Lily Ray, a Search Engine Journal Contributor, unpacks how their patents can help us unveil additional information.

Takeaways and Speculation from Lily Ray's article about Google Patents

Google utilizes E-E-A-T to assess the algorithms’ performance. Google uses the information to build a comprehensive and interconnected web of entities. 

How To Improve a Website’s E-E-A-T (Checklist)

Improving E-E-A-T is a long-term process. There are some steps you can take to instantly improve user experience and potentially improve your performance on Google very quickly. 

Keep in mind that as you build E-E-A-T, it becomes easier to build additional E-E-A-T. The results compound and should organically grow. 

E-E-A-T is intended to be a natural growth process, it’s not something you “hack.” Some basic elements can be implemented to create the appearance of improved E-E-A-T but in general, high-level E-E-A-T is forged over time. 

Below are the things you’ll want to focus on to improve your website’s E-E-A-T.

Experience and Expertise

  • Implement detailed author attribution and biographies for every piece of content on your site. Make sure each article is written by and attributed to an expert with specific expertise relevant to the content topic.
Mark Traphagen's author snippet
  • Create author pages for each author with an image of the author, a description of their expertise, history, proof of knowledge, awards, certifications, and links to social profiles. Use schema markup as a structured way to communicate this information to Google.
  • Write content related to your niche focus. Do not write content just for “SEO” because a keyword has a high volume. Stay in your lane and write about what you know.
  • Produce high-quality content. We’ll get into this more below – there’s a lot to unpack. Google has specific standards for what high-quality content looks like and offers some advice in their documentation. Make sure you’re assessing existing and future content with this in mind.
high quality content snippet from Google's Search Central
  • Back up any scientific claims, facts, or claims having to do with anything related to YMYL. Provide proof for what you are alleging with links to other authoritative and trustworthy sites/ documentation when possible.

Authority

  • Create a personal brand and become well-known in your niche. Developing your personal brand is more than just a trend, it has extensive benefits that reach beyond social media followers. Create a memorable and authority-based image for yourself that leads people to want to link to, share, and mention you and your content.
  • Acquire newsworthy or noteworthy mentions from authoritative sites. Acquiring backlinks to your website is great, but even unlinked positive mentions are beneficial for your reputation. Publish research, win awards, get featured in the news, create new terminology in your niche – do whatever it takes to get your name in the public eye.
  • Get your content, name, and website shared on social media. Similar to unlinked mentions, it’s helpful to have your name buzzing on social media. This is something the Quality Raters are looking for in their E-E-A-T assessments. We can potentially assume that Google either has or will have the means to understand you and your website’s social media presence and mentions algorithmically.
  • Be a beneficial source to your users. Google puts a deep emphasis on the beneficial purpose of each website in the QRG. Audit your website and think about whether your content is just selling or pitching your products and services or if there’s a true benefit for the user.
  • Acquire or Improve Your Knowledge Graph. Having a knowledge graph (often associated with a Wikipedia Page) is basically like setting yourself or your brand in Google Stone. Google uses its understanding of entities (concepts, people, businesses, etc.) to link, comprehend, and present information from across the web. If you can place yourself in this puzzle, it’s a solid sign to Google you’re doing something right.
Uwe Rosenberg's Google Knowledge Base Article
  • Acquire a Wikipedia Page (or Wikipedia Mentions). Getting a Wikipedia page for yourself is notoriously difficult. However, the QRG cites Wikipedia as a source for Raters to reference. It’s likely having a Wikipedia is helpful to establish your authority in Google’s eyes. If you can’t get a Wikipedia page, even being mentioned on a relevant page can be helpful.
Reputation Information About Websites from Google's QRG (Nov. 2023)
  • Implement Structured Data. Use Schema.org for structured data markup to create digestible bits of information about your business and authors.
  • Improve and clean up your reputation. Look at your ratings but also assess what people are saying about you online. Step in where necessary to manage your reputation and make improvements to highlight your authority in the space.
  • Audit your entire website for low E-A-T content. Using the QRG as your compass, compare your existing content to what Google is looking for. Eliminate pages that don’t align.
  • Acquire powerful, relevant, and legitimate backlinks. Links have been deemphasized in ranking algorithms in recent years. That being said they are still hugely important. Links are one of the most obvious and talked about ways that Google understands the authority of domains. For E-E-A-T, links mean a lot – just check out what Gary Illyes has to say:

Trust

  • Make sure contact information and location information are readily accessible. Have contact information – including email and phone – available in the footer and on a contact page along with any public locational information. Setting up a Google My Business account (if relevant) couldn’t hurt either.
  • Implement a privacy policy and terms of service page. Return policies, tracking policies, and anything needed to bring your site up to legal compliance are a must in the YMYL space.
  • Publish content that is up to date, maintain it regularly, and check it for factual accuracy. Outdated content can be flawed, misleading, or inaccurate. For websites in finance, health, or legal space this can have life-threatening or personal well-being consequences. Google wants to avoid this at all costs. Keep your content up to date and clearly display the date.
  • Acquire legitimate and relevant positive reviews, and clean up or address bad reviews. Reviews are outlined in the QRG as something to check when auditing for trustworthiness. Don’t fake this – they are on the lookout for that too. Acquire genuine reviews on relevant sites.
Customer Reviews as Reputation Information Google's QRG Nov 2023
  • Make Your Online Sales Process Highly Transparent and Secure. If you’re running an e-commerce site, your site is YMYL. This means you’ll need high standards of E-E-A-T. Users should know exactly what to expect from your product and every aspect of the purchase process. They should be shielded from fraud and informed transparently about the protection measures in place.
  • Implement HTTPS and Other Website Security Features. Whether or not your website is YMYL, HTTPS is the standard baseline for security today. As of the time of writing this article, nearly 95% of websites are using this protocol.

There is much more detail and many more ways to improve your E-E-A-T. We cannot fit everything in this article. To learn more, we highly suggest this video by SEMRush including some of the top E-E-A-T experts in the SEO industry.

How Long Does E-E-A-T Take?

As previously mentioned, gaining E-E-A-T, in general, is a long-term process and it’s ongoing. 

While some improvements like author attribution can be made quickly, others like building a personal brand are quite vague and do not have a timeline. 

Ultimately, you shouldn’t sacrifice your other marketing and SEO efforts for the sake of E-E-A-T. Introduce and build on it as you can fit it into your strategy.

What Are the Most Important Factors for E-E-A-T SEO?

When it comes to E-E-A-T, anything mentioned in the QRG should be considered a high priority. 

Through researching other pieces of content on the topic, I’ve noticed that authorship and author biographies are typically the most frequently mentioned.

Expertise and Experience are solely based on the author of the content, and Authoritativeness and Trustworthiness both look at the author. The inclusion of authorship and author biographies helps bolster all aspects of E-E-A-T.

Look at the big picture; your brand, your website, your business, your content, the topic, your qualification – how does it align with the QRG and where is it falling short?

This will ultimately lead you to the best possible outcome as you begin to tackle E-E-A-T.

What is High-Quality Content?

“High quality” and “highest quality” are mentioned 101 times total in the 168-page QRG. The Quality Rater’s job by definition is to rate the quality of a page. Quality is important to Google. 

That’s because high-quality content means satisfied users, which is exactly what Google wants. That’s why it ranks well. 

Want to rank better on Google? Produce high-quality pages. 

So what is high-quality content? Google has shed some light on that and wants us to know what it is.

First, it’s important to understand that similar to E-E-A-T, the term “high quality” is relative to the quality of other similar content. 

When assessing Page Quality, the QRG’s highest ranking is “highest quality.” Here’s what Quality Raters look for when identifying the highest-quality pages:

  • Have a beneficial purpose
  • Are not expected to cause harm
  • Displays the main content without blocking or interfering with it using Ads or Sponsored Content
  • Have adequate information about the website and content creator (the purpose of the page determines an adequate level)
  • Feature MC created with a high level of effort, originality, talent, or skill
  • Appear on a website with a very positive reputation related to the page’s topic
  • Created by a content creator with a very positive reputation for the MC’s topic
  • Meets E-E-A-T criteria at a very high level

This is helpful to understand at a high level what Google likes to see in page content. Using this checklist, honestly assess your content. 

Google sets a high bar for the content they want to feature at the top of their pages, and so should you. 

Average content with the “right” keywords, sneaky alt tags, and “that perfect meta description”, won’t cut it anymore. 

Create unique content that stands above the rest.

Beyond this, Google states that you should do exactly what you’re doing right now: learn more about the Search Quality Rater Guidelines and E-E-A-T.

When posting content on your site, think like a Quality Rater.

Additional Resources and Links

There is a lot more to be said about E-E-A-T, the Search Quality Rater Guidelines, YMYL, and everything surrounding this expansive topic. 

Here are some resources and links (including important ones from above in case you missed them) that might help you gain a more comprehensive understanding:

Need help with SEO or E-E-A-T improvements? Contact the Nomadic Marketing team today to get started.

Sean Mitchell

Sean Mitchell

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