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Sourcing to Investment: Marketing’s Role in a PE Deal Flow

Sourcing to Investment: Marketing’s Role in a PE Deal Flow

In the realm of Private Equity (PE), deal flow reigns supreme. The journey starts with deal sourcing. When a company catches their eye, thorough due diligence – delving into financials, operations, and market position – evaluates the prospect’s alignment with the PE firm’s investment strategy. If all aligns, negotiations and deal structuring lead to the…

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Ultimate Guide to Boosting Revenue for CEOs

ultimate guide to boosting revenue graphic

Discover marketing secrets that can empower you to boost your company’s revenue. Successful CEOs employ these strategies and tactics to drive sales and enhance profitability. From leveraging data analytics to target your desired audience, we’ll explore the multifaceted aspects of marketing that demand your attention as a CEO. Your branding and online presence are crucial…

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Google E-E-A-T & SEO: Checklist, Quality Guidelines, & Tips

Google E-E-A-T SEO: Your 2024 Guide

E-E-A-T is a concept found in Google’s Search Quality Evaluator Guidelines (QRG). Search Quality Raters use E-E-A-T and the rest of the guidelines to provide Google feedback to improve the Search experience.  In this article, we’ll take an in-depth look at E-E-A-T. Answering important questions surrounding SEO, ranking, algorithms, and user experience, we’ll see how…

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B2B Marketing Guide: Mastering Social Media Platforms in 2024

B2B Marketing Guide: Mastering Social Media Platforms

If you are a business owner, it’s crucial to remember that social media and business success go together like peanut butter and jelly! Consumers across the lifespan turn to social media platforms daily to get their news, learn about new products, and connect with trends. Businesses also use social media to connect with other businesses…

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WordPress Development Basics: Beyond the Theme

WordPress Development Basics: Beyond the Theme

There are a lot of content management systems out there, but the one that I use most and would recommend is WordPress.  Since its inception in 2003, WordPress has become the most popular content management system.

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Google Ads and the AI Revolution: Unlocking the Future of Advertising

Google’s annual Marketing Live conference unveiled seven new Google Ads features, almost all of which are powered by artificial intelligence (AI). As our  Director of Marketing, Garrett Hammonds explains how these innovations will significantly impact businesses like yours, transforming the future of advertising on Google. AI-Driven Search Ads The most popular Google Ads product, search…

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Managing International Websites: Subdomain vs. Subdirectory

Managing International Websites: Subdomain vs. Subdirectory

In today’s global business landscape, the creation of international websites is vital to ensure consistent customer experiences and search equity across multiple locations. This strategic approach not only maintains brand integrity but also fosters a seamless user journey irrespective of geographic boundaries. However, managing multiple websites can be challenging. Fortunately, using subdomains and subdirectories can…

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Google Ads for B2B Marketing: Top Strategies & Targeting

google ads b2b

If you want to connect with a wide audience of potential customers and use the popularity of Google to your advantage, Google Ads is one of the best tools to use for any B2B company. You can maximize your exposure online and effectively supplement other advertising campaigns to maximize sales and ROI.  In this article,…

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The Five Steps to Follow When Looking for a Digital Marketing Agency

The Five Steps to Follow When Looking for a Digital Marketing Agency

In the current market, improving your digital equity and web presence is crucial. Bridging the gap between marketing, sales and operations is extremely important to create a full-system program to reach your goals and often times, it’s a task too large for one person. That’s why partnering with an agency can be one of the…

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LinkedIn Ads Step by Step: Full Guide for 2023 and Beyond

linked in ads

Over 65% of marketers describe LinkedIn ads as the best way to reach B2B audiences. It’s easy to see why. According to LinkedIn, 4 in 5 people who use the platform plays a role in making business purchase decisions. What does this mean for your business? It implies that LinkedIn ads are an excellent way…

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