LinkedIn Ads Step by Step: Full Guide for 2021 and Beyond

linkedin ads step by step

Over 65% of marketers describe LinkedIn ads as the best way to reach B2B audiences. It’s easy to see why. According to LinkedIn, 4 in 5 people who use the platform plays a role in making business purchase decisions. What does this mean for your business? It implies that LinkedIn ads are an excellent way…

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Google Ads for B2B Marketing: Top Strategies & Targeting

google ads b2b

If you want to connect with a wide audience of potential customers and use the popularity of Google to your advantage, Google Ads is one of the best tools to use for any B2B company. You can maximize your exposure online and effectively supplement other advertising campaigns to maximize sales and ROI.  In this article,…

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Optimizing Website Speed To Make Your Site Insanely Fast

website speed optimization

Slow loading times are more than just an annoyance to your website’s visitors. They can have a profoundly negative impact on your business as well. In this post, we’ll talk about why slow websites kill business, and what you can do to speed yours up to improve your bottom line.  Why Loading Speed is Important…

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Shopify SEO: How to Improve Your Rankings on Google

shopify seo

Shopify does a lot for you to provide you with an out-of-the-box eCommerce platform. While ready-made solutions like this can kickstart some SEO for you, getting the best results will still take some manual effort. Unfortunately, Shopify doesn’t always provide you with the best tools for doing this, meaning that some workarounds will be needed.…

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The Full Guide To Facebook Ads Remarketing Campaign Creation

Facebook Ads Remarketing

Facebook offers a number of options for marketers to use. Many of them can be confusing, and the Facebook ad manager can be hard to navigate if you don’t understand what you’re looking at. To help alleviate some of that frustration, we will be taking you through the process of using one of Facebook’s most…

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StoryBrand Marketing: How to Build Your Brand Messaging

storybrand marketing

Often, the ideas that seem the most simple are the ones that revolutionize the way business is done. Kitchen timers have existed for ages, but it wasn’t until the late 80s when Francesco Cirillo used one to force himself to take breaks that they became used as productivity tools. Now, the Pomodoro Technique is a…

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Google E-A-T & SEO: Checklist, Quality Guidelines, & Tips

Google E-A-T SEO

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. E-A-T is a concept from the Google Search Quality Evaluator Guidelines (QRG) that are used by Search Quality Raters to provide feedback to Google to improve the Search experience. This article will cover E-A-T in-depth and provide answers to important questions surrounding SEO, ranking, algorithms, and user experience…

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How to Use Google Search Console to Audit & Improve SEO

how to use google search console

What is Google Search Console? Google Search Console (formerly Google Webmaster Tools) is a free tool created by Google to analyze and monitor your website and organic search (Google Search) data. Google Search Console may be the most underutilized SEO tool by SEO professionals, marketing specialists, and business owners alike. While some 3rd party SEO…

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Best Amazon PPC Strategy in 2021 [Guide & Tips]

best amazon ppc strategy

In 2021, more than 8.9 million sellers on Amazon are going to great lengths to get their product ranking on the very first page. So-called “black hat” tactics (strategies with malicious intent) that go against Amazon’s ToS are widely used, but the consequences of being caught using these strategies are deactivation. This, in conjunction with the competitive…

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How to Do Keyword Research for SEO in 2021 [Guide + Tools]

how to do keyword research for seo

Keyword research can be tricky, especially in 2021 when there are so many ranking factors and variables to consider. In this article, we’ll break down how to do keyword research for SEO. It is particularly focused on blog SEO, however, you may find the information helpful for other implementations as well. For information on keyword…

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