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In the current market, improving your digital equity and web presence is crucial. Bridging the gap between marketing, sales and operations is extremely important to create a full-system program to reach your goals and often times, it’s a task too large for one person. That’s why partnering with an agency can be one of the…

Over 65% of marketers describe LinkedIn ads as the best way to reach B2B audiences. It’s easy to see why. According to LinkedIn, 4 in 5 people who use the platform plays a role in making business purchase decisions. What does this mean for your business? It implies that LinkedIn ads are an excellent way…

ADA compliance can be a complex topic, but all website owners should strive to understand it. Making your website compliant with the Americans with Disabilities Act (ADA) can break down barriers for people with disabilities and make the internet more inclusive. In this guide, we’ll break down everything you need to know about the required…

You may have heard the buzz that beginning in July 2023, Google will stop processing data for UA and exclusively use the newest iteration of data analysis, called Google Analytics 4 (GA4). This blog overviews what you need to know about GA4 and how Nomadic will ensure your company can get the most helpful information…

If you’re wondering why your website pages aren’t reaching the right audience, you may want to delve into the concept of search intent and why it matters. You need to find out what your prospective visitors and clients are looking for, so you can create information or content that caters to their needs. Here is…

Digital advertising has become an increasingly important part of marketing for businesses in all industries. However, not all digital ads are created equal. It is essential to select the most effective ad strategy for your target audience to achieve the best results. This blog post will discuss the benefits and drawbacks of targeted digital advertising…

Instagram can be a great platform for marketing, but it’s important to keep in mind how it differs from other social media outlets. Unlike platforms such as Facebook, LinkedIn, and Twitter, Instagram is primarily visual in nature.  The possibilities are endless with Instagram ads – precise targeting and actionable insights are the key ingredients in…

When it was common for people to travel by ship, sailors would throw off some of the cargo into the sea during a storm to lighten it and save lives. In the digital marketing world, this life-saving idea can be applied to old, outdated content through a process called content pruning to help a website…

If you want to connect with a wide audience of potential customers and use the popularity of Google to your advantage, Google Ads is one of the best tools to use for any B2B company. You can maximize your exposure online and effectively supplement other advertising campaigns to maximize sales and ROI.  In this article,…

Slow loading times are more than just an annoyance to your website’s visitors. They can have a profoundly negative impact on your business as well. In this post, we’ll talk about why slow websites kill business, and what you can do to speed yours up to improve your bottom line.  Why Loading Speed is Important…