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Sourcing to Investment: Marketing’s Role in a PE Deal Flow

Sourcing to Investment: Marketing’s Role in a PE Deal Flow

In the realm of Private Equity (PE), deal flow reigns supreme. The journey starts with deal sourcing. When a company catches their eye, thorough due diligence – delving into financials, operations, and market position – evaluates the prospect’s alignment with the PE firm’s investment strategy. If all aligns, negotiations and deal structuring lead to the…

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