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When it was common for people to travel by ship, sailors would throw off some of the cargo into the sea during a storm to lighten it and save lives. In the digital marketing world, this life-saving idea can be applied to old, outdated content through a process called content pruning to help a website…

If you want to connect with a wide audience of potential customers and use the popularity of Google to your advantage, Google Ads is one of the best tools to use for any B2B company. You can maximize your exposure online and effectively supplement other advertising campaigns to maximize sales and ROI.  In this article,…

Slow loading times are more than just an annoyance to your website’s visitors. They can have a profoundly negative impact on your business as well. In this post, we’ll talk about why slow websites kill business, and what you can do to speed yours up to improve your bottom line.  Why Loading Speed is Important…

Shopify does a lot for you to provide you with an out-of-the-box eCommerce platform. While ready-made solutions like this can kickstart some SEO for you, getting the best results will still take some manual effort. Unfortunately, Shopify doesn’t always provide you with the best tools for doing this, meaning that some workarounds will be needed….

Often, the ideas that seem the most simple are the ones that revolutionize the way business is done. Kitchen timers have existed for ages, but it wasn’t until the late 80s when Francesco Cirillo used one to force himself to take breaks that they became used as productivity tools. Now, the Pomodoro Technique is a…

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. E-A-T is a concept from the Google Search Quality Evaluator Guidelines (QRG) that is used by Search Quality Raters to provide feedback to Google to improve the Search experience. This article will cover E-A-T in-depth and provide answers to important questions surrounding SEO, ranking, algorithms, and user experience…

What is Google Search Console? Google Search Console (formerly Google Webmaster Tools) is a free tool created by Google to analyze and monitor your website and organic search (Google Search) data. Google Search Console may be the most underutilized SEO tool by SEO professionals, marketing specialists, and business owners alike. While some 3rd party SEO…

In 2022, more than 6 million sellers on Amazon are going to great lengths to get their product ranking on the very first page. So-called “black hat” tactics (strategies with malicious intent) that go against Amazon’s ToS are widely used, but the consequences of being caught using these strategies are deactivation. This, in conjunction with the competitive…