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Content Pruning: How Deleting Website Pages Improves SEO

Content Pruning How Deleting Website Pages Improves SEO

When it was common for people to travel by ship, sailors would throw off some of the cargo into the sea during a storm to lighten it and save lives. In the digital marketing world, this life-saving idea can be applied to old, outdated content through a process called content pruning to help a website…

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How To Create a Google Ads Remarketing Campaign

google ads remarketing

Google Ads remarketing campaigns are a great way to capitalize on interest that’s already been shown in your product. What are Google remarketing ads? They are a special type of ad product from Google that only gets shown to users who already know about your brand. It takes multiple visits to a website before the…

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Optimizing Website Speed To Make Your Site Insanely Fast

website speed optimization

Slow loading times are more than just an annoyance to your website’s visitors. They can have a profoundly negative impact on your business as well. In this post, we’ll talk about why slow websites kill business, and what you can do to speed yours up to improve your bottom line.  Why Loading Speed is Important…

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Shopify SEO: How to Improve Your Rankings on Google

shopify seo

Shopify does a lot for you to provide you with an out-of-the-box eCommerce platform. While ready-made solutions like this can kickstart some SEO for you, getting the best results will still take some manual effort. Unfortunately, Shopify doesn’t always provide you with the best tools for doing this, meaning that some workarounds will be needed….

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The Full Guide To Facebook Ads Remarketing Campaign Creation

Facebook Ads Remarketing

Facebook offers a number of options for marketers to use. Many of them can be confusing, and the Facebook ad manager can be hard to navigate if you don’t understand what you’re looking at. To help alleviate some of that frustration, we will be taking you through the process of using one of Facebook’s most…

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StoryBrand Marketing: How to Build Your Brand Messaging

storybrand marketing

Often, the ideas that seem the most simple are the ones that revolutionize the way business is done. Kitchen timers have existed for ages, but it wasn’t until the late 80s when Francesco Cirillo used one to force himself to take breaks that they became used as productivity tools. Now, the Pomodoro Technique is a…

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How to Use Google Search Console to Audit & Improve SEO

how to use google search console

What is Google Search Console? Google Search Console (formerly Google Webmaster Tools) is a free tool created by Google to analyze and monitor your website and organic search (Google Search) data. Google Search Console may be the most underutilized SEO tool by SEO professionals, marketing specialists, and business owners alike. While some 3rd party SEO…

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Best Amazon PPC Strategy in 2022 [Guide & Tips]

best amazon ppc strategy

In 2022, more than 6 million sellers on Amazon are going to great lengths to get their product ranking on the very first page. So-called “black hat” tactics (strategies with malicious intent) that go against Amazon’s ToS are widely used, but the consequences of being caught using these strategies are deactivation. This, in conjunction with the competitive…

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How to Do Keyword Research for SEO in 2022 [Guide + Tools]

how to do keyword research for seo

Keyword research can be tricky, especially in 2022 when there are so many ranking factors and variables to consider. In this article, we’ll break down how to do keyword research for SEO. It is particularly focused on blog SEO, however, you may find the information helpful for other implementations as well. For information on keyword…

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Digital Marketing Strategy & Trends: Manufacturing [2022]

Digital Marketing Strategy Manufacturing

The marketing strategies of many industries were greatly impacted in 2020-21. Trends are changing and businesses are being forced to shift in 2022. The manufacturing industry is no exception. In this article we will comprehensively cover the manufacturing digital landscape and what your marketing strategy should look like as you begin to navigate these challenging…

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