Ben Rea

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. E-A-T is a concept from the Google Search Quality Evaluator Guidelines (QRG) that are used by Search Quality Raters to provide feedback to Google to improve the Search experience. This article will cover E-A-T in-depth and provide answers to important questions surrounding SEO, ranking, algorithms, and user experience…

Google Search Console may be the most underutilized SEO tool by SEO professionals, marketing specialists, and business owners alike. While some 3rd party SEO tools are useful, GSC is literally data straight from Google. If you’re trying to improve your presence on the world’s #1 search engine, why not go right to the source? Google…

In 2021, more than 8.9 million sellers on Amazon are going to great lengths to get their product ranking on the very first page. So-called “black hat” tactics (strategies with malicious intent) that go against Amazon’s ToS are widely used, but the consequences of being caught using these strategies are deactivation. This, in conjunction with the competitive…

Keyword research can be tricky, especially in 2021 when there are so many ranking factors and variables to consider. In this article, we’ll break down how to do keyword research for SEO. It is particularly focused on blog SEO, however, you may find the information helpful for other implementations as well. For information on keyword…

The marketing strategies of many industries were greatly impacted in 2020. Trends are changing and businesses are being forced to shift in 2021. The manufacturing industry is no exception. In this article we will comprehensively cover the manufacturing digital landscape and what your marketing strategy should look like as you begin to navigate these challenging…

If you own a company that does business locally and want to increase the number of customers you attract, having a local SEO strategy is an invaluable asset that can have a massive impact. The key is knowing the current best practices, strategies, and tools that you can use to improve your rankings and increase…

When writing high-quality blog content with SEO intent, there is a lot to remember. That’s where our complete blog SEO checklist comes in handy. I developed this checklist over the years of optimizing client content and my own experimental testing. I also scanned the internet for the best current SEO checklists, vetted, and combined all…

Instagram can be a great platform for marketing, but it’s important to keep in mind how it differs from other social media outlets. Unlike platforms such as Facebook, LinkedIn, and Twitter, Instagram is primarily visual in nature. So, if you want to use a visual presentation to increase conversions, Instagram is a great choice. You…

Over the past several years, I’ve been absorbing tons of information to learn SEO (Search Engine Optimization). According to a SEMRush report, there are 2,400 monthly (US) searches for “how to learn seo” on Google with roughly 344 million results. That many results are enough to melt your brain but luckily I’ve combed through all of them (not really) for…

If you want to connect with a wide audience of potential customers and use the popularity of Google to your advantage, Google Ads is one of the best tools to use for any business. You can maximize your exposure online and effectively supplement other advertising campaigns to maximize sales and ROI.  What Exactly Is Google…