Ben Rea

Ben Rea

Senior Marketing Specialist

Ben is a marketer with a laser focus on developing, implementing, and optimizing holistic strategies that skyrocket KPI’s. He has been in the digital marketing industry for 9 years and specializes in SEO, Content Marketing & SEM.

Favorite Marketing Tools: SEMRush, Google Search Console, Google Data Studio, SEOQuake, Ubersuggest, Google Lighthouse

Social Profiles: LinkedIn

google ads b2b

Google Ads for B2B Marketing: Top Strategies & Targeting

By Ben Rea / October 22, 2021 /

If you want to connect with a wide audience of potential customers and use the popularity of Google to your advantage, Google Ads is one of the best tools to use for any B2B company. You can maximize your exposure online and effectively supplement other advertising campaigns to maximize sales and ROI.  In this article,…

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website speed optimization

Optimizing Website Speed To Make Your Site Insanely Fast

By Ben Rea / September 20, 2021 /

Slow loading times are more than just an annoyance to your website’s visitors. They can have a profoundly negative impact on your business as well. In this post, we’ll talk about why slow websites kill business, and what you can do to speed yours up to improve your bottom line.  Why Loading Speed is Important…

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shopify seo

Shopify SEO: How to Improve Your Rankings on Google

By Ben Rea / August 18, 2021 /

Shopify does a lot for you to provide you with an out-of-the-box eCommerce platform. While ready-made solutions like this can kickstart some SEO for you, getting the best results will still take some manual effort. Unfortunately, Shopify doesn’t always provide you with the best tools for doing this, meaning that some workarounds will be needed.…

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Facebook Ads Remarketing

The Full Guide To Facebook Ads Remarketing Campaign Creation

By Ben Rea / July 20, 2021 /

Facebook offers a number of options for marketers to use. Many of them can be confusing, and the Facebook ad manager can be hard to navigate if you don’t understand what you’re looking at. To help alleviate some of that frustration, we will be taking you through the process of using one of Facebook’s most…

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storybrand marketing

StoryBrand Marketing: How to Build Your Brand Messaging

By Ben Rea / June 22, 2021 /

Often, the ideas that seem the most simple are the ones that revolutionize the way business is done. Kitchen timers have existed for ages, but it wasn’t until the late 80s when Francesco Cirillo used one to force himself to take breaks that they became used as productivity tools. Now, the Pomodoro Technique is a…

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Google E-A-T SEO

Google E-A-T & SEO: Checklist, Quality Guidelines, & Tips

By Ben Rea / March 11, 2021 /

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. E-A-T is a concept from the Google Search Quality Evaluator Guidelines (QRG) that are used by Search Quality Raters to provide feedback to Google to improve the Search experience. This article will cover E-A-T in-depth and provide answers to important questions surrounding SEO, ranking, algorithms, and user experience…

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how to use google search console

How to Use Google Search Console to Audit & Improve SEO

By Ben Rea / October 1, 2020 /

What is Google Search Console? Google Search Console (formerly Google Webmaster Tools) is a free tool created by Google to analyze and monitor your website and organic search (Google Search) data. Google Search Console may be the most underutilized SEO tool by SEO professionals, marketing specialists, and business owners alike. While some 3rd party SEO…

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best amazon ppc strategy

Best Amazon PPC Strategy in 2021 [Guide & Tips]

By Ben Rea / September 25, 2020 /

In 2021, more than 8.9 million sellers on Amazon are going to great lengths to get their product ranking on the very first page. So-called “black hat” tactics (strategies with malicious intent) that go against Amazon’s ToS are widely used, but the consequences of being caught using these strategies are deactivation. This, in conjunction with the competitive…

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how to do keyword research for seo

How to Do Keyword Research for SEO in 2021 [Guide + Tools]

By Ben Rea / August 27, 2020 /

Keyword research can be tricky, especially in 2021 when there are so many ranking factors and variables to consider. In this article, we’ll break down how to do keyword research for SEO. It is particularly focused on blog SEO, however, you may find the information helpful for other implementations as well. For information on keyword…

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Digital Marketing Strategy Manufacturing

Digital Marketing Strategy & Trends: Manufacturing [2021]

By Ben Rea / August 10, 2020 /

The marketing strategies of many industries were greatly impacted in 2020. Trends are changing and businesses are being forced to shift in 2021. The manufacturing industry is no exception. In this article we will comprehensively cover the manufacturing digital landscape and what your marketing strategy should look like as you begin to navigate these challenging…

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