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What is Search Intent and Why does it Matter?

What is Search Intent and Why does it Matter

If you’re wondering why your website pages aren’t reaching the right audience, you may want to delve into the concept of search intent and why it matters. You need to find out what your prospective visitors and clients are looking for, so you can create information or content that caters to their needs. Here is…

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The Importance of Information Architecture to UX Design

the importance of information architeture to ux design

Information Architecture… What’s That? Have you ever browsed a website and been instantly pleased by its layout, design, and ease of use? We have Information Architecture (IA) to thank for that. IA is the process of organizing information on a website or application that is straightforward and simple to understand. For the user, this means…

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