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If you own a company that does business locally and want to increase the number of customers you attract, having a local SEO strategy is an invaluable asset that can have a massive impact. The key is knowing the current best practices, strategies, and tools that you can use to improve your rankings and increase…

When writing high-quality blog content with SEO intent, there is a lot to remember. That’s where our complete blog SEO checklist comes in handy. I developed this checklist over the years of optimizing client content and my own experimental testing. I also scanned the internet for the best current SEO checklists, vetted, and combined all…

Instagram can be a great platform for marketing, but it’s important to keep in mind how it differs from other social media outlets. Unlike platforms such as Facebook, LinkedIn, and Twitter, Instagram is primarily visual in nature. So, if you want to use a visual presentation to increase conversions, Instagram is a great choice. You…

Over the past several years, I’ve been absorbing tons of information to learn SEO (Search Engine Optimization). According to a SEMRush report, there are 2,400 monthly (US) searches for “how to learn seo” on Google with roughly 344 million results. That many results are enough to melt your brain but luckily I’ve combed through all of them (not really) for…