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What is Search Intent and Why does it Matter?

What is Search Intent and Why does it Matter

If you’re wondering why your website pages aren’t reaching the right audience, you may want to delve into the concept of search intent and why it matters. You need to find out what your prospective visitors and clients are looking for, so you can create information or content that caters to their needs. Here is…

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The Importance of Information Architecture to UX Design

the importance of information architeture to ux design

Information Architecture… What’s That? Have you ever browsed a website and been instantly pleased by its layout, design, and ease of use? We have Information Architecture (IA) to thank for that. IA is the process of organizing information on a website or application that is straightforward and simple to understand. For the user, this means…

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What To Look For In A Custom Software Development Company

what-to-look-for-in-a-custom-software-development-company

If you’re in the market for custom software development services, it’s important to know what to look for in a software developer. There are differences in the quality of service provided by various agencies, and not all have the same level of experience or expertise. So how do you know which company is right for…

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Choosing the Most Effective Ad Strategy for Your Target Audience

choosing the most effective ad strategy for your target audience

Digital advertising has become an increasingly important part of marketing for businesses in all industries. However, not all digital ads are created equal. It is essential to select the most effective ad strategy for your target audience to achieve the best results. This blog post will discuss the benefits and drawbacks of targeted digital advertising…

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How to Create Instagram Ads That Convert

Instagram can be a great platform for marketing, but it’s important to keep in mind how it differs from other social media outlets. Unlike platforms such as Facebook, LinkedIn, and Twitter, Instagram is primarily visual in nature.  The possibilities are endless with Instagram ads – precise targeting and actionable insights are the key ingredients in…

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Content Pruning: How Deleting Website Pages Improves SEO

Content Pruning How Deleting Website Pages Improves SEO

When it was common for people to travel by ship, sailors would throw off some of the cargo into the sea during a storm to lighten it and save lives. In the digital marketing world, this life-saving idea can be applied to old, outdated content through a process called content pruning to help a website…

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LinkedIn Ads Step by Step: Full Guide for 2022 and Beyond

linkedin ads step by step

Over 65% of marketers describe LinkedIn ads as the best way to reach B2B audiences. It’s easy to see why. According to LinkedIn, 4 in 5 people who use the platform plays a role in making business purchase decisions. What does this mean for your business? It implies that LinkedIn ads are an excellent way…

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How To Create a Google Ads Remarketing Campaign

google ads remarketing

Google Ads remarketing campaigns are a great way to capitalize on interest that’s already been shown in your product. What are Google remarketing ads? They are a special type of ad product from Google that only gets shown to users who already know about your brand. It takes multiple visits to a website before the…

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Google Ads for B2B Marketing: Top Strategies & Targeting

google ads b2b

If you want to connect with a wide audience of potential customers and use the popularity of Google to your advantage, Google Ads is one of the best tools to use for any B2B company. You can maximize your exposure online and effectively supplement other advertising campaigns to maximize sales and ROI.  In this article,…

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Optimizing Website Speed To Make Your Site Insanely Fast

website speed optimization

Slow loading times are more than just an annoyance to your website’s visitors. They can have a profoundly negative impact on your business as well. In this post, we’ll talk about why slow websites kill business, and what you can do to speed yours up to improve your bottom line.  Why Loading Speed is Important…

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